Matt & Abby

Overview

Meet Matt & Abby, a dynamic couple captivating audiences across YouTube, TikTok, and Instagram! Primarily known for their engaging YouTube content, they offer a glimpse into their life as a young family, sharing everything from the joys of parenting to the realities of everyday life. While they currently hold a ranking within the top 100% globally at #41,186, their relatability and authentic content have garnered them a massive following of over 14.8 million fans, making them a force to be reckoned with in the family vlogging space.

Performance At A Glance

While Matt & Abby boast a huge following, their growth has been relatively flat recently, showing a slight dip of -0.01% in the last 30 days. Despite this, their fanbase remains incredibly engaged! Their average engagement rate sits at a healthy 5.05%, meaning their fans are actively liking, commenting, and sharing their content. They have a CreatorDB score of 65/100, suggesting there's room to optimize their strategy further. Despite the flat growth, their massive audience and engagement rates speak volumes about their connection with their followers.

What They Create

Matt & Abby are all about sharing their lives! They create a mix of YouTube videos, Shorts, Instagram posts, and TikToks, covering topics like family life, couple's adventures, and parenting experiences. Recently, their Shorts have been particularly successful. For example, their Short "Seeing if our dog is smart" racked up over 1.2 million views, showcasing their ability to create entertaining and relatable content that resonates with a wide audience. They also document everyday moments like grocery shopping in their "Costco haul: family of 4 🛒💸" Short, proving that even mundane moments can be engaging when shared authentically.

Why They're Great & Where They Can Grow

Matt & Abby excel at creating relatable and authentic content, showing the ups and downs of family life. Their strong engagement rates prove they've built a loyal community. They also do a great job of diversifying their content formats across platforms. One exciting opportunity for them could be to explore more collaborative content with other family vloggers. Another potential avenue for growth is to delve deeper into specific parenting topics or challenges, offering advice and building a stronger connection with their parent audience.

Bottom Line

For brands looking to partner with authentic family influencers, Matt & Abby are a solid choice. For Matt & Abby themselves, focusing on strategies to reignite growth – perhaps through targeted collaborations or new content series – could help them reach an even wider audience. Leaning into the topics that resonate most with their engaged audience will be key!