نادي الهلال السعودي | Al Hilal

Overview

Al Hilal, or نادي الهلال السعودي, is a sporting powerhouse leveraging social media to connect with millions of fans. This verified creator dominates the digital space with a strong focus on TikTok, where they boast a massive following of over 9.6 million. They offer an inside look at the Saudi Arabian football club, bringing the excitement of the game to screens worldwide. Their global ranking of #125,527 shows they're a rising force in the digital landscape, captivating audiences with their fast-paced, engaging content.

Performance At A Glance

Al Hilal commands a huge audience! While they're currently growing at a steady pace of around 0.10% each week and month, their 90-day growth shows a slight dip. Globally, they're in the top percentile, and a top creator in Saudi Arabia (ranked #383) and for Arabic-language content (ranked #1,148). Their fans are super engaged, with an average engagement rate of 6.16%. Plus, their CreatorDB score is a fantastic 95/100 – that means they're doing a great job of creating quality content that resonates with their audience!

What They Create

Al Hilal brings the energy of Saudi football to life through a mix of YouTube videos and Shorts, but their TikTok channel is where they really shine. They primarily focus on sports content, especially football (soccer) and FIFA, giving fans a glimpse into the world of Al Hilal. Recent Shorts include highlights from past games and behind-the-scenes moments with the team. For example, "زعماء "تبوك" يحتفون بالهلال 🤩💙" (Tabuk Leaders Celebrate Al Hilal) shows the team's warm reception in Tabuk, achieving a great engagement rate of 13.03%. Their content stands out by blending exciting game footage with a personal touch, creating a strong connection with their fanbase.

Why They're Great & Where They Can Grow

Al Hilal excels at tapping into the passion of their fans, offering exclusive content, and leveraging TikTok's short-form video format effectively. They're also great at responding to trends, as seen in their "Arriving on Nunez style 🕺🏻💙" short. A potential opportunity could be exploring collaborations with other football creators or focusing on longer-form content on YouTube to provide deeper dives into team strategies and player profiles.

Bottom Line

For brands looking to tap into the passionate world of Saudi football, Al Hilal is a prime partner. For the creator, focusing on reversing the 90-day decline with more viral-focused TikToks and exploring influencer collaborations could take their reach even further!