UNIVERSAL MUSIC JAPAN

Overview

UNIVERSAL MUSIC JAPAN is a major player in the Japanese music scene, bringing the latest hits and iconic artists to over 11.3 million subscribers on YouTube. As the official channel for Universal Music in Japan, they're a go-to source for music videos, behind-the-scenes content, and exclusive artist features. Their YouTube channel is their main stage, and with a global ranking around #54,184, they're a significant voice in the global music conversation. They're especially influential in Japan, holding a strong position at #565 in the country.

Performance At A Glance

Universal Music Japan is steadily growing its massive fanbase, adding about 0.75% more followers each month. While their 7-day growth is a more modest 0.09%, their 90-day growth shows a healthy 3.9% increase. Their fans are super engaged with their content, resulting in an impressive average engagement rate of 9.47%! CreatorDB gives them a score of 97/100, meaning they're doing an exceptional job creating engaging content and connecting with their audience.

What They Create

The content on UNIVERSAL MUSIC JAPAN is a diverse mix of music-related goodies. They primarily share music videos and short clips on YouTube, complemented by Instagram posts and Reels, plus some TikTok videos. A recent highlight is Aぇ! group 2nd Album『Runway』SPOT MOVIE, which has racked up an impressive 477,222 views and gives fans a sneak peek at their upcoming album. Another example is the release of "Fire Cracker」「チーズケーキ・ファクトリー」 in HAZIKETEMAZARE FESTIVAL 2025, which has garnered 240,857 views. What makes their content special is the blend of official releases, behind-the-scenes moments, and curated playlists that cater to a wide range of music lovers.

Why They're Great & Where They Can Grow

UNIVERSAL MUSIC JAPAN excels at delivering high-quality music content, leveraging the power of established artists, and maintaining a strong presence on YouTube. They're also great at creating short, engaging clips to promote new releases. An exciting opportunity would be to explore more interactive content, such as Q&As with artists or live streams. Also, increasing their presence on TikTok could help them reach a younger audience and further boost their overall reach.

Bottom Line

For brands looking to collaborate, UNIVERSAL MUSIC JAPAN offers unparalleled access to the Japanese music market and a highly engaged audience. For the channel itself, focusing on more interactive content and expanding their TikTok strategy could unlock even greater potential for growth and engagement.