Overview

Jordan B Peterson is a name synonymous with thought-provoking discussions on psychology, philosophy, and culture. This influential creator boasts a massive following of over 8.8 million on YouTube, his primary platform, where he delivers lectures, interviews, and analyses that resonate with a broad audience. While his global ranking sits at #1,413,866, placing him in the top 91% of creators, his impact and influence are undeniable, making him a significant voice in the online space. He delivers profound insights that are academically grounded and culturally relevant.

Performance At A Glance

Jordan B Peterson commands a sizable audience, though his growth has been relatively flat recently. While his 90-day growth is a modest 0.68%, his existing reach is substantial. Globally, he ranks within the top 91% of creators, and within the USA, he stands among the top 100%. His fans are highly engaged, with an average engagement rate of 15.14% – that's a strong signal that people are really connecting with his content! His CreatorDB score of 91/100 is impressive, reflecting the overall quality and impact of his work.

What They Create

Peterson's content is primarily educational, diving into complex topics like psychology, theology, and societal issues. He's known for his in-depth YouTube lectures, often segments from his Peterson Academy, like the recent "The Sermon on the Mount | Lecture One (Official)," which garnered over 313,000 views. He also produces engaging shorts; "Explaining Divorce Rates" captured attention with over 272,000 views. His content stands out because it combines academic rigor with accessible explanations, making challenging ideas understandable and applicable to everyday life. He blends long-form lectures with short-form content effectively.

Why They're Great & Where They Can Grow

Peterson excels at delivering in-depth analyses of complex topics, fostering intellectual discussion, and building a strong connection with his audience. He's a master of long-form educational content. An opportunity for growth lies in further diversifying his short-form content to capture trending topics or provide quick, actionable insights related to his core themes. He could also explore collaborations with other academics or thought leaders to broaden his reach.

Bottom Line

For brands seeking to align with a respected voice in education and philosophy, Jordan B Peterson presents a valuable partnership opportunity. For Peterson himself, focusing on consistent short-form content and strategic collaborations could significantly boost his reach and engagement on platforms like YouTube and Instagram.