Arijit Singh

Overview

Arijit Singh isn't just a name; it's a feeling. With over 5.8 million followers across YouTube and Instagram, this Indian creator, posting primarily in English, is captivating audiences with their unique blend of music and entertainment. Arijit's YouTube channel is the central hub, but their presence extends to Instagram with engaging posts and reels. Despite being in the top 99% of global creators (ranked #238,588), Arijit's content is clearly resonating, especially within India, where they rank in the top 98% of creators.

Performance At A Glance

Arijit Singh’s audience is steadily growing, with a 1.40% boost in followers over the last 30 days, showing a consistent upward trend. Their 7-day growth is 0.34%, and 90-day growth is 6.12%, demonstrating a strong and sustained climb. Their fans are pretty engaged, too, with an average engagement rate of 1.87%. Arijit's CreatorDB score is 63 out of 100, suggesting solid performance with room for even more impact. This score hints at opportunities to further optimize content for even greater reach and engagement.

What They Create

Arijit's content spans across YouTube videos and Shorts, as well as Instagram posts and Reels. Much of the content focuses on music, especially Bollywood remixes and original songs under the "Oriyon Music By Arijit Singh" banner. Recent Shorts promoting the song "Dhul Gaye" have garnered significant attention. One standout short, "Let the melody take you on a journey of longing and nostalgia," racked up over 639,000 views, showcasing the power of their emotive musical style. Arijit's content often incorporates elements of fan pages and general entertainment, creating a diverse and engaging experience for their viewers.

Why They're Great & Where They Can Grow

Arijit excels at creating visually appealing Shorts that tease new music releases, building anticipation and driving streams. Their average views of 412,365 is also a testament to their audience. Also, they do a great job of branding their music releases with the #OriyonMusicByArijitSingh hashtag. To elevate their game, Arijit could explore collaborations with other creators or even fan-made video contests based on their music to boost engagement and user-generated content.

Bottom Line

For brands seeking authentic engagement with a passionate audience, Arijit Singh offers a compelling opportunity, especially in the music and entertainment sectors. Arijit can further enhance their strategy by experimenting with interactive content, like Q&As or behind-the-scenes glimpses into their creative process, to deepen connections with their fans.