Glamrs

Overview

Glamrs is your go-to source for all things beauty and style, serving up engaging content primarily on YouTube and Instagram. Think easy-to-follow tutorials on everything from hair styling to skincare, all delivered in English for a global audience, with a special focus on India. Glamrs has built a loyal following with almost 4 million followers! While they've established a strong presence, their current global ranking sits around #122,832, meaning there's plenty of room to climb!

Performance At A Glance

Glamrs boasts a massive audience of nearly 4 million followers, but recent growth has been slightly negative, showing a dip of -0.07% over the past month. While their ranking in India is a respectable top 99% at #11,807, and their language ranking is also in the top 99% at #56,869, the negative growth indicates a need for strategic adjustments. Their fans are pretty engaged, with an average engagement rate of 0.41% on their content, and their CreatorDB score is a solid 88/100, signaling strong potential.

What They Create

Glamrs creates a mix of long-form YouTube videos and short-form content on both YouTube and Instagram. Their content is heavily focused on "Howto & Style," with a particular emphasis on beauty, hair, and skincare tutorials. They've also dabbled in "People & Blogs" content. A recent popular short, "Viral Gajra Earchain Hairstyle | Easy Festive Hairstyle for Weddings & Functions," got over 15,000 views and shows their knack for tapping into trending topics with practical, easy-to-replicate styles. Another strong performer is "How to Remove Underarm Darkness | Natural Homemade Scrub!" which shows their audience loves DIY skincare solutions. Their content stands out through its practical advice and focus on trending beauty hacks.

Why They're Great & Where They Can Grow

Glamrs excels at creating easily digestible tutorials, tapping into trending beauty topics, and providing practical, actionable advice. They're particularly strong in hair and skincare content. An exciting opportunity would be to experiment more with longer-form, in-depth tutorials on YouTube to cater to viewers seeking more detailed guidance. Exploring collaborations with other beauty influencers could also bring in a fresh audience.

Bottom Line

For brands looking to partner with a beauty and style creator with a large Indian audience, Glamrs is a solid choice. For Glamrs, focusing on reversing the negative growth trend through consistent posting, strategic content diversification (longer vs. shorter), and audience engagement initiatives could unlock even greater potential.