GMA Public Affairs

Overview

GMA Public Affairs is a powerhouse in Filipino media, bringing news, current affairs, and entertainment to a massive audience. With a whopping 27.7 million followers, they're a major player, especially on YouTube, their main stage. While ranking among the top channels in the Philippines (currently #4) and holding the #2 spot for Filipino-language content, GMA Public Affairs delivers a diverse range of content that keeps viewers informed and entertained. They delve into everything from hard-hitting news to captivating drama series, making them a go-to source for many Filipinos.

Performance At A Glance

GMA Public Affairs boasts a huge following, but their growth is currently steady, with a 0.36% increase in the last 30 days. While their global ranking places them in the top 94% of creators, there's always room to climb! Their fans are pretty engaged with their content, with an average engagement rate of 0.38%. Their CreatorDB score of 34/100 suggests there's potential to boost their overall performance and reach even more viewers. Think of it like this: they're doing great, but there's definitely room to level up!

What They Create

GMA Public Affairs serves up a mix of content, from full-length YouTube videos and Shorts to Instagram posts and Reels. You'll find a blend of news, entertainment, and TV show snippets, catering to a broad audience. Looking at recent content, episodes of "Tadhana" (like "Misis, muling nakaharap ang babaeng ipinapatay niya noon! (Full Episode)") are performing well, drawing viewers in with dramatic storylines. Their content stands out because it combines timely news updates with engaging narratives that resonate with Filipino viewers, often highlighting social issues and human-interest stories.

Why They're Great & Where They Can Grow

GMA Public Affairs excels at delivering relevant news and entertainment in the Filipino language, reaching a massive audience within the Philippines and beyond. They are also great at leveraging different content formats (videos, shorts, posts) to keep their audience engaged. A great opportunity would be to experiment more with interactive content, like Q&As or polls, to boost engagement. Collaborating with smaller, up-and-coming Filipino creators could also introduce their content to new audiences.

Bottom Line

For brands seeking to connect with a large Filipino audience, GMA Public Affairs is a powerful partner. For GMA Public Affairs, focusing on improving engagement rates through interactive content and exploring new content formats could further solidify their position as a leading media outlet.