TWICE

Overview

TWICE, the sensational K-Pop group, is taking the world by storm, especially on TikTok! With a massive following of over 48 million fans, they're a force to be reckoned with in the music and entertainment space. Originating from South Korea, TWICE's global appeal is undeniable, placing them among the top creators in the world. While ranked #802,676 globally, their influence in South Korea is undeniable, holding the #6 spot. Their vibrant music and engaging personality keep fans hooked, making them a must-watch on the platform.

Performance At A Glance

TWICE is not just popular; they're growing! Their audience is expanding at a rate of over 1% each month. While their growth over the past week has been steady, their consistent monthly gains point to a loyal and engaged fanbase. Globally, they're in the top percentile of all creators and have an impressive ranking in their home country. More importantly, their fans are super engaged with their content, boasting an average engagement rate of over 12%! Their CreatorDB score of 94/100 reflects their strong overall performance and potential.

What They Create

TWICE's content is all about bringing the energy of K-Pop to their fans. They primarily produce music-focused content, including official music videos, live performances, and behind-the-scenes glimpses into their concerts and tours. They use a mix of content formats, from longer YouTube videos and Shorts to short, engaging TikTok videos. A recent highlight is their live stage performance of "Magical" & "TT" in Bangkok, showcasing their captivating stage presence. Another interesting piece is the "Secret Cut" of the 'Merry & Happy' choreography video, giving fans an exclusive look. What makes their content stand out is the combination of polished performances and candid moments, making them relatable and aspirational.

Why They're Great & Where They Can Grow

TWICE excels at several things. First, they have incredible stage presence, which translates perfectly to video format. Second, their music is catchy and globally appealing. And third, they're consistent with their content, keeping their fans engaged. An exciting opportunity for TWICE could be to experiment with more interactive content, like Q&As or live streams, to further connect with their fanbase. They could also explore collaborations with other popular creators to broaden their reach.

Bottom Line

For brands, TWICE offers massive reach and engagement within a highly passionate fanbase, particularly in the K-Pop and entertainment niches. For TWICE themselves, continuing to diversify their content and explore interactive formats could significantly boost their growth and engagement even further.