Carlos Machado do Nascimento

Overview

Meet Carlos Machado do Nascimento, a Brazilian digital creator who's carving out his own space in the DIY and "People & Blogs" world! While his main playground is Instagram, where he's amassed a following of over 2.6 million, he also shares his projects and life on YouTube. Carlos is ranked in the top 99% of all creators globally, making him a notable voice in his niche. His relatable content and hands-on approach resonate with a wide audience eager to learn and be inspired.

Performance At A Glance

Carlos has a significant audience of over 2.6 million followers, and while his growth has been a bit slow recently (a slight dip of -0.05% in the last 7 days), he's still showing positive momentum with a 0.20% increase over the past month. Globally, he's in the top 99% of creators, snagging rank #206,070. Within Brazil, he holds a strong position in the top 97% at rank #20,148. What's really impressive is that his fans are super engaged with his content, boasting an average engagement rate of 4.59%! His CreatorDB score is 66/100, indicating solid performance with room to grow.

What They Create

Carlos dives deep into the world of DIY, with a focus on "Howto & Style." He's all about showing his audience how to tackle projects themselves, from building cement blocks at home to transforming old houses into paradises. He primarily uses YouTube videos, but also experiments with YouTube Shorts, Instagram posts, and Reels. One of his recent videos, "COMPREI Uma CASA VELHA e vou Transformar ela no PARAÍSO Veja - Episódio 1" (I BOUGHT an OLD HOUSE and I will Transform it into PARADISE See - Episode 1), shows his audience his journey of renovating an old house. Another video "Ideia BRILHANTE - Se Sua Parede Precisa de Reforma Faça Isso e Resolva Esse Problema Você Mesmo" (BRILLIANT Idea - If Your Wall Needs Renovation Do This and Solve This Problem Yourself) shows how to solve home repairs. What makes Carlos's content stand out is his down-to-earth style and his focus on practical, achievable projects.

Why They're Great & Where They Can Grow

Carlos excels at:

• Relatable DIY Content: He focuses on projects that are accessible to the average person.
• Engaging Storytelling: His "transforming old houses" series is a great example of how he pulls viewers into a narrative.
• High Engagement: His strong engagement rate shows he's connecting with his audience.

Exciting opportunities for Carlos could include:

• Collaborations: Partnering with other DIY creators or brands could introduce him to new audiences.
• Expanding Instagram Presence: Given his follower count, focusing on increasing Instagram posts and Reels could be a great way to further engage his audience.

Bottom Line

Carlos Machado do Nascimento is a creator with a loyal following and a knack for DIY content. Brands looking to connect with a handy and engaged audience in Brazil should definitely consider partnering with him. Carlos himself could level up by focusing on consistent content creation on Instagram, and by exploring more collaborations to expand his reach.