ASTRO 아스트로

Overview

ASTRO 아스트로 is a vibrant force in the K-Pop universe, captivating fans worldwide with their music and engaging personalities. Primarily active on YouTube, where they boast over 5.5 million subscribers, ASTRO delivers a mix of official music videos, behind-the-scenes glimpses, and creative content that keeps their global fanbase, known as AROHA, thoroughly entertained. Although their global ranking sits at #1,175,523, their consistent output and high engagement show a strong connection with their audience.

Performance At A Glance

ASTRO's audience is massive, and while their growth is currently subtle (around 0.01% in the last month), their loyal fanbase remains highly active. They rank in the top 92% of all channels globally, and in the top 97% within their country. What's truly impressive is their engagement – their fans are super engaged with their content, resulting in an average engagement rate of 9.44%! Their CreatorDB score is a stellar 98/100, indicating a well-managed and high-performing channel. This score highlights their consistency and the quality of content they provide.

What They Create

ASTRO's content is a delightful mix of music-focused pieces and fan-oriented content. They primarily upload YouTube videos and Shorts, and occasionally dabble with Instagram Reels. You'll find everything from official music videos to dance performances and behind-the-scenes clips. One recent YouTube Short, "마치 시간에 갇혀 버린 나처럼 #엠제이 #MJ #아스트로 #ASTRO #12시_25분 #CLOCK," featuring MJ, garnered over 21,000 views and a strong engagement rate, showcasing their ability to connect with fans on shorter-form content. Their content stands out because it feels personal and authentic, drawing fans deeper into the world of ASTRO.

Why They're Great & Where They Can Grow

ASTRO excels at creating engaging music-related content, fostering a strong connection with their fanbase, and maintaining a consistent presence across multiple platforms. They are also really good at using relevant hashtags, which helps with discoverability. An exciting opportunity for them could be to explore more collaborations with other artists or creators, or to experiment further with longer-form behind-the-scenes vlogs to give fans an even more intimate look into their lives.

Bottom Line

ASTRO presents a fantastic opportunity for brands looking to tap into the K-Pop market. Their high engagement rate and loyal fanbase make them ideal partners. To further boost their own channel, ASTRO could consider focusing on community building initiatives like Q&As or live streams to further strengthen their relationship with AROHA.