Fitra Eri

Overview

Fitra Eri is a prominent Indonesian content creator who's carved a niche for himself in the automotive and journalism space. With a YouTube channel boasting over 4.9 million subscribers, he brings a unique blend of insightful automotive reviews, vlogs, and a peek into the world of luxury vehicles. Ranking among the top creators in Indonesia (at #3,253) and within the Indonesian-speaking community (#2,847), Fitra Eri offers a captivating perspective that resonates with a wide audience.

Performance At A Glance

Fitra Eri's audience is substantial and steadily growing! While the 7-day growth is smaller at 0.02%, he's seeing a healthy 0.27% increase each month. His content really hits the mark, earning him a CreatorDB score of 97/100, showing that his content is very well optimized. Plus, his fans are super engaged with his videos, resulting in an impressive average engagement rate of 1.61%. With average views hovering around 295,931 per video, Fitra Eri is clearly connecting with his viewers. Globally, he's in the top 100% of creators, holding a rank of #68,847.

What They Create

Fitra Eri is all about high-quality video content, primarily on YouTube. He explores the world of "Autos & Vehicles" and "Journalism" through his unique lens. He produces engaging vlogs and shares his passion for horses. While his YouTube channel is the primary focus, he's also present on Instagram with posts and reels.

Looking at recent content, his video "BELI BMW M2 BARU, HANDOVERNYA DI LUAR DUGAAN" (Buying a new BMW M2, the handover was unexpected) really took off with over 466,000 views, showcasing his ability to create engaging stories around luxury car experiences. Another popular video, "BUKAN MAKANAN, SAYA TRAKTIR NEX CARLOS AKSESORIS OTOPROJECT BUAT PALISADE-NYA" (Not food, I'm treating Nex Carlos to Otoproject accessories for his Palisade), shows how he incorporates collaborations and personal connections into his content, which resonates well with his audience.

Why They're Great & Where They Can Grow

Fitra Eri excels at delivering high-production-value automotive content with a personal touch. His ability to create compelling narratives around cars, combined with his engaging personality, keeps viewers coming back for more. He's also great at leveraging collaborations to reach new audiences.

An exciting opportunity could be to expand his presence on Instagram with more frequent Reels and engaging posts. Also, he could explore creating shorter, more shareable content pieces that highlight specific aspects of car reviews or automotive news, which could attract a wider audience on platforms like TikTok.

Bottom Line

Fitra Eri is a fantastic partner for automotive brands looking to reach a highly engaged Indonesian audience. For Fitra himself, focusing on cross-platform promotion and experimenting with new content formats could help him further amplify his reach and impact.