Yking is Live

Overview

Yking is Live is a dynamic content creator making waves primarily on YouTube, with a strong presence also on Instagram. This Indian creator, with a massive following of over 4.7 million, brings a unique blend of lifestyle, toy-related content, and a dash of motorcycle adventures to their audience. While not yet verified, their engaging content is captivating a large audience, placing them in the top 87% of creators globally, ranked at #1,993,119.

Performance At A Glance

Yking is Live boasts a substantial fanbase, but recently, they've experienced a slight dip in growth, showing a -0.21% decline over the past month. Globally, they rank within the top 87% of creators, and also in the top 85% both in India and among English-speaking creators. Their fans are pretty engaged, with an average engagement rate of 2.69% across their content. CreatorDB gives them a score of 46/100, suggesting there's room to boost their overall performance and impact.

What They Create

Yking is Live is a master of short-form video, churning out tons of YouTube Shorts and a sprinkling of Instagram Reels. Their content spans lifestyle vlogs, toy showcases (especially popular on YouTube), and adrenaline-pumping motorcycle content. One recent YouTube Short, "Heart skipped a beat 💀," which features a nail-biting close call, racked up over 28,000 views and 235 likes, proving their ability to capture heart-stopping moments. Another, "POV: You are the rider 🥺", with over 30,000 views, shows they know how to put their audience in the driver's seat (or rider's seat, in this case!). The fast-paced editing and relatable scenarios are key to their appeal.

Why They're Great & Where They Can Grow

Yking is Live truly shines at creating engaging short-form content that keeps viewers on the edge of their seats. They're also great at tapping into trending topics and sounds, which helps boost visibility. They have a clear understanding of what their audience wants to see.

An exciting opportunity would be to create longer-form content on YouTube that dives deeper into their interests, like detailed motorcycle reviews or in-depth toy unboxings. Collaborating with other creators in similar niches could also significantly expand their reach.

Bottom Line

For brands looking to tap into the Indian market with engaging short-form video content, Yking is Live presents a solid opportunity. For Yking, focusing on consistent uploads and experimenting with longer-form content could be the key to reigniting growth and boosting that CreatorDB score.