What's Idea

Overview

"What's Idea" is a Hindi-language content creator from India captivating millions with their heartwarming and often miniature-themed videos. This creator, boasting over 24.8 million followers primarily on YouTube, specializes in short, engaging content that blends entertainment with a touch of DIY and miniature cooking, proving that big things can indeed come in small packages. Although they’re still climbing the global ranks, currently sitting around #2,345,799 worldwide, their unique style and relatable content clearly resonate with a large audience.

Performance At A Glance

While "What's Idea" has a massive audience, they're currently experiencing a slight dip in growth, around -0.80% over the past month. Don't let that fool you, though! Their fans are super engaged with their content, with an average engagement rate of 7.61%. This shows their existing audience are very loyal. Their CreatorDB score of 75/100 reflects a solid performance across various metrics, suggesting a well-rounded content strategy. They're currently ranked in the top 83% in India, showing a significant local presence.

What They Create

"What's Idea" crafts a diverse range of content, primarily focusing on YouTube Shorts and videos. They're known for heartwarming stories and miniature cooking videos. For example, one popular recent Short features a "Little girl saves fish 🐟", capturing the kind of simple, feel-good content that their audience loves. Another standout is a miniature cooking video, "Full Mini Chicken Fry in a Mini Kitchen 🔥🍗", showcasing their unique talent for creating tiny, functional culinary masterpieces. The charm of their content lies in its simplicity, relatability, and the skillful execution of miniature creations.

Why They're Great & Where They Can Grow

"What's Idea" excels at tapping into trending themes and creating relatable content. Their strength lies in their strong engagement rate, their mastery of short-form video, and their unique niche of miniature cooking. An exciting opportunity for them could be exploring collaborations with other creators, especially those in the DIY or food space. They could also experiment with longer-form videos on YouTube to build a stronger connection with their audience and explore new creative avenues.

Bottom Line

For brands, "What's Idea" offers a great opportunity to reach a large, engaged audience in India with family-friendly content. For "What's Idea," focusing on collaborations and experimenting with longer-form content could be the key to unlocking even greater growth and solidifying their position in the YouTube landscape.