India Today

Overview

India Today is a major player in the Indian news landscape, bringing the latest headlines and in-depth analysis to a massive audience. With over 10.9 million followers on YouTube, their main platform, they deliver news and commentary in English, keeping viewers informed about events in India and around the world. While their global ranking is in the top 93% at #1,164,440, their influence within India is undeniable, making them a key source for news and current affairs. They are a verified source, increasing their reliability and trustworthiness.

Performance At A Glance

India Today boasts a huge following, but their growth has been relatively stable recently. Looking at the numbers, their audience hasn't significantly increased in the last week or month, but they have seen nearly 2% growth in the last 90 days. They rank highly within India for YouTube channels. Their average engagement rate sits at 4.41%, which suggests their fans are pretty active and interested in what they're posting. Their CreatorDB score of 73/100 indicates a solid overall performance, but there's definitely room to boost that even higher!

What They Create

India Today dishes out a mix of news and commentary, focusing on current events and political analysis. They utilize different formats, including longer-form videos and short, snappy Instagram Reels and YouTube Shorts. For example, they recently shared a short highlighting Shiv Sena leader Sanjay Nirupam's criticism of Uddhav Thackeray after local elections. They also create videos on important events like Prime Minister Modi launching projects in Singur. Their content stands out because it offers a blend of breaking news and deeper dives, catering to a wide audience interested in staying informed.

Why They're Great & Where They Can Grow

India Today excels at delivering timely news updates and offering insightful commentary on significant events. Their established brand recognition and large following give them a powerful platform. They also effectively use short-form video to capture attention. An opportunity for growth lies in optimizing their Shorts and Reels strategy by incorporating more interactive elements (polls, Q&As) to boost engagement. They could also experiment with different content formats, like live streams or behind-the-scenes glimpses into their newsroom.

Bottom Line

For brands looking to connect with a large, informed Indian audience, India Today is a fantastic partner. For India Today, focusing on boosting short-form video engagement and experimenting with new formats could help them reach an even wider audience and further solidify their position as a leading news source.