Overview

JoJo Siwa! You know her - the queen of bows, dance, and infectious energy! Making her mark primarily on TikTok, JoJo brings a vibrant mix of entertainment and personal vlogs to her massive audience. With over 69 million followers, she’s a force to be reckoned with, holding a global rank of #6,004 among all creators and #1,219 in the USA. JoJo's brand is all about positivity, self-expression, and connecting with her fans on a genuine level.

Performance At A Glance

Let's dive into the numbers! While JoJo's follower count is HUGE, she's currently experiencing a slight dip in growth (around -0.03% recently). That said, her fans are super engaged with her content, clocking in an average engagement rate of 1.85% – which is pretty solid! Her CreatorDB score is an impressive 87/100, showing that her content is high-quality and resonates with her audience.

What They Create

JoJo’s content is all about entertainment, with a heavy focus on dance, celebrity moments, and vlogs. She's active across YouTube (videos and Shorts), Instagram (posts and Reels), and especially TikTok (videos). Recently, her "JoJo Siwa Cruise! Join JoJo for a live concert at sea..." Short really popped off, snagging over 716,000 views! Another recent short, "One of my favorite everyday hairstyles! It's so easy and so fun to do and don't forget your bow," does a great job of showcasing her personality and interacting with her fans. What makes her content stand out is her genuine enthusiasm and the consistent branding that's instantly recognizable.

Why They're Great & Where They Can Grow

JoJo excels at creating engaging short-form content, maintaining a consistent personal brand, and connecting with her audience through positivity and dance. A great area for future growth could be exploring more collaborative content with other creators to reach new audiences. She could also look into boosting engagement by asking questions and running contests.

Bottom Line

For brands, JoJo is a powerhouse for reaching a young, engaged audience interested in entertainment, lifestyle, and self-expression. For JoJo, continuing to experiment with new content formats and focusing on consistent posting could help reignite growth and further solidify her place as a top creator.