ITZY

Overview

ITZY! If you're not already a MIDZY (their dedicated fanbase), you've definitely heard of this powerhouse K-pop girl group. They're taking the world by storm with their catchy tunes and energetic performances, and their TikTok is where they truly shine. With over 26 million followers keeping up with their every move, they've built a massive global presence. While they’re among the top creators in Korea, their current global rank sits around #958,303, meaning there's still room to skyrocket to even greater heights!

Performance At A Glance

ITZY's fanbase is HUGE, and they're steadily growing! In the last 90 days alone, they've seen a growth of over 1%. While their recent weekly growth is a bit slower at 0.04%, their overall trajectory is definitely upwards. Their fans are super engaged, too! Their average engagement rate is a strong 11.26%, meaning people aren't just passively watching - they're liking, commenting, and sharing. CreatorDB gives them a score of 76/100, which is a solid indicator of their overall performance and influence. The ranking, while good, does point to opportunities for further growth in the global landscape.

What They Create

ITZY keeps their fans entertained with a mix of content across YouTube, Instagram, and TikTok. While they have a substantial YouTube presence with music videos and vlogs, TikTok is where they really connect with fans through shorter, trend-driven content. On YouTube, they offer everything from personal vlogs showcasing members' daily lives (like Yeji’s “Work-Hard Eat-Well Daily Life”) to behind-the-scenes glimpses of their activities (such as the "2025 Music Bank Global Festival" episode). One standout recent YouTube video is Ryujin's "After-Work Real Life" vlog, offering a relatable look at her downtime. Their content stands out because it's authentic, energetic, and perfectly captures their unique personalities.

Why They're Great & Where They Can Grow

ITZY's strengths lie in their authentic connection with fans, their consistent output of high-quality content, and their mastery of short-form video, especially on TikTok. They have a knack for creating engaging content that resonates with their audience. One exciting opportunity for them would be to collaborate with international creators to tap into new audiences. Another potential area for growth is to explore more interactive content, like Q&As or live streams.

Bottom Line

For brands looking to partner with a hugely popular and engaging K-pop group, ITZY is a fantastic choice. For ITZY themselves, focusing on collaborations and more interactive content could be the key to reaching an even wider global audience and further boosting their ranking.