Jessi Car Maniac | Jessica Thön

Overview

Jessi Car Maniac, also known as Jessica Thön, is your go-to German automotive expert, bringing a fresh and fun perspective to the world of cars. While she's active on both YouTube and Instagram, she truly shines on Instagram, where she's built a community of nearly 2 million car enthusiasts. Jessi's content is all about the thrill of the drive, the beauty of design, and the innovation behind the latest automotive technology. Currently, she ranks in the top 99% of creators globally, making her a force to be reckoned with in the auto influencer space.

Performance At A Glance

Jessi's audience is massive, and they're still growing! With almost 2 million followers, she's expanding her reach at a rate of over 1% each month. That might sound small, but for a creator of her size, it's a seriously impressive climb! She's crushing it in Germany, ranking among the top creators in the country. Her fans are super engaged with her content, with an average engagement rate of almost 1%. While her CreatorDB score is 51/100, indicating room for improvement, it's clear she's doing something right to keep her audience hooked.

What They Create

Jessi Car Maniac's content is a whirlwind of automotive excitement! She serves up a mix of quick-hit YouTube Shorts, longer YouTube videos, and snappy Instagram Reels. Her content focuses on luxury cars, test drives, automotive performance, and the latest tech. She also dives into the world of electric and hybrid vehicles, and takes viewers on automotive tours. One of her recent Shorts, highlighting the car of French President Macron, went viral with over 362,000 views! She also tests more affordable cars as seen in her "Leapmotor T03 Christmas Edition" short. Jessi's content stands out because she blends her expertise with a fun and approachable style, making even the most technical details easy to understand.

Why They're Great & Where They Can Grow

Jessi is fantastic at creating engaging short-form content, particularly on YouTube. Her ability to highlight unique features and present technical information in an accessible way is a major strength. Her enthusiasm for cars is infectious, which keeps her audience coming back for more. An exciting opportunity for Jessi could be to explore more collaborative content with other automotive influencers or brands. She could also dive deeper into specific topics within the automotive world, building even more authority.

Bottom Line

For brands looking for an authentic and engaging voice in the automotive space, Jessi Car Maniac is a great partner. For Jessi, continuing to experiment with different content formats and collaborations could unlock even greater growth and engagement.