Overview

Kailash Kher, the Padma Shri recipient, is a powerhouse in the Indian music scene, captivating audiences with his soulful voice and spiritually infused melodies. Primarily engaging his fans on YouTube, Kailash Kher boasts over 4 million followers and ranks among the top 1% of creators in India, holding the #10,882 spot nationally. His unique blend of traditional and contemporary sounds resonates deeply, making him a beloved figure both at home and within the Hindi-speaking diaspora.

Performance At A Glance

Kailash Kher's fanbase is not only massive but also actively expanding! He's growing at a rate of 1.59% monthly, showing consistent upward momentum. Globally, he ranks within the top 100,724 creators, showcasing his widespread appeal. But it’s not just about the numbers; his fans are super engaged with his content, demonstrated by a solid average engagement rate of 3.00%. His CreatorDB score of 91/100 suggests he's doing an outstanding job across various metrics, positioning him as a high-performing creator.

What They Create

Kailash Kher's content is a beautiful mix of music videos, shorts, and engaging posts across YouTube and Instagram. He shares everything from patriotic anthems to devotional songs, showcasing his versatility and passion. One recent hit, "BHARATIYA SENA | OFFICIAL MUSIC VIDEO," garnered over 1.6 million views, celebrating the Indian army with his signature powerful vocals. He also uses his platform to create anthems for civic initiatives, like the "Surat Clean City Anthem," which, despite a lower engagement rate, reached over 1.2 million viewers, demonstrating his commitment to social causes through music. He has 76 long form videos, 25 YouTube shorts, 17 Instagram posts and 9 Instagram Reels.

Why They're Great & Where They Can Grow

Kailash Kher excels at creating emotionally resonant music, connecting with audiences on a deep, spiritual level. His strong brand identity, built on his unique vocal style and patriotic themes, is instantly recognizable. He also leverages his influence to promote positive social change. An exciting opportunity would be to collaborate with younger artists, bridging the gap between generations and exposing his music to a new audience. He could also experiment more with YouTube Shorts, creating bite-sized versions of his popular songs to boost discoverability.

Bottom Line

For brands looking to partner with an influential and respected artist, Kailash Kher offers authentic engagement and a strong connection with a dedicated fanbase. For Kailash Kher himself, continuing to diversify content formats and explore collaborations could unlock even greater reach and impact.