MMN Channel

Overview

MMN Channel, a Thai-language creator with a massive following of over 4.5 million, is making waves on YouTube and Instagram! Focusing primarily on YouTube, MMN Channel, also known as MyMateNate 24ชั่วโมง, blends entertainment with a public figure persona, creating content that resonates with a broad audience. While ranked in the top 99% globally, within Thailand, and amongst Thai-language channels, MMN Channel is always looking to reach even greater heights!

Performance At A Glance

MMN Channel boasts a substantial fanbase, but their growth has seen a slight dip recently, with a -0.04% decrease over the past month. However, they've seen positive growth over the past 90 days at 0.13%. They rank impressively well, sitting in the top 99% of creators globally and within Thailand. Their fans are pretty engaged, with an average engagement rate of 1.29% on their content. Their CreatorDB score of 56/100 suggests there's room to optimize their content strategy for even better performance.

What They Create

MMN Channel's content mix is diverse, primarily focusing on YouTube videos (58 videos) with a smaller presence on Instagram through posts (18) and Reels (9). They produce a range of entertainment content, including music videos, challenges, and collaborations. A recent hit is "เพลง นับเลข | การนับเลข 1 ถึง 10 [OFFICIAL MV] Ft. MyMateNate & Albertt | MyMateNate 24ชั่วโมง" (Counting Numbers Song), racking up over 700,000 views with its catchy tune and educational twist. Another popular video, "คิดถึงดารี่ DARLING [OFFICIAL MV] Ft. Mr.Ball & Gamefedx | MyMateNate 24ชั่วโมง", showcases their ability to create engaging and fun music videos that resonate with their audience. Their content stands out through collaborations, catchy music, and a blend of entertainment and relatable themes.

Why They're Great & Where They Can Grow

MMN Channel excels at creating catchy music videos that resonate with a young audience. They also leverage collaborations effectively to reach new viewers. Their content is generally high-quality and well-produced. A potential growth area would be to experiment more with short-form content on YouTube Shorts and Instagram Reels to capitalize on the algorithm's push for these formats. Another opportunity lies in diversifying their content topics to appeal to an even wider audience.

Bottom Line

For brands looking to partner with a popular Thai-language creator, MMN Channel offers access to a large and engaged audience, particularly within the younger demographic. For MMN Channel, focusing on optimizing content for short-form video and exploring new content pillars could significantly boost growth and engagement.