Manteiga

Overview

Manteiga is a Brazilian content creator who brings a fun, lighthearted touch to the world of gaming, especially Fortnite. With over 5.5 million followers across YouTube and Instagram, Manteiga has carved out a niche with engaging videos and shorts. While ranked within the top 89% of creators globally (at #1,736,090), and top 86% in Brazil, their relatable style and focus on family-friendly gaming comedy have resonated with a large audience in the Portuguese-speaking world.

Performance At A Glance

While Manteiga boasts a substantial following, their growth has been slightly negative recently, showing a decline of -0.18% over the last month. This indicates a need to re-evaluate strategies to recapture audience interest. Currently, their fans are fairly engaged, with an average engagement rate of 3.59% on their content. This is a solid foundation to build upon. However, their CreatorDB score of 46/100 suggests there's significant room for improvement in overall content strategy and optimization.

What They Create

Manteiga primarily creates gaming content, focusing heavily on Fortnite, but also branches into general entertainment and "People & Blogs" style videos. They use a mix of YouTube videos, YouTube Shorts, and Instagram posts and reels. A recent video, "ROUBEI BRAINROTS NA VIDA REAL" (I Stole Brainrots in Real Life), gained over 90,000 views, showcasing their ability to create engaging, relatable content. Other popular videos include Fortnite challenges and reactions, often featuring family members, adding a unique personal touch. Their content stands out due to its lighthearted humor and emphasis on family-friendly fun within the gaming world.

Why They're Great & Where They Can Grow

Manteiga excels at creating relatable, family-friendly gaming content, particularly within the Fortnite community. Their use of humor and inclusion of family members makes their content unique and appealing. To boost growth, Manteiga could explore collaborating with other Brazilian gaming creators and experimenting with new Fortnite-related content formats, like tutorials or live streams. Also, optimizing video titles and descriptions with relevant keywords could significantly improve discoverability.

Bottom Line

Manteiga is a well-established creator with a strong foundation in the Brazilian gaming community. Brands looking for family-friendly content with a gaming focus would find them a valuable partner. For Manteiga, focusing on consistent content output, strategic collaborations, and SEO optimization can help reignite growth and elevate their CreatorDB score.