MALOUCOS

Overview

MALOUCOS is a vibrant content creator from Brazil, crafting engaging videos on YouTube and sharing glimpses of their life on Instagram. With over 16.8 million followers, they've built a significant audience with their blend of entertainment, music, and artist-focused content. While their global ranking places them in the top 99% of creators at #287,973, their content resonates strongly with Portuguese-speaking audiences, earning them a rank of #26,378. Known for reality television-style content, comedy challenges, and sketches, MALOUCOS brings a unique flavor to the online entertainment landscape.

Performance At A Glance

While MALOUCOS boasts a massive following of nearly 17 million, their follower growth has been relatively flat recently, showing almost no increase over the last week, month, or even 90 days. Their global and regional rankings are solid, but could be improved with renewed focus on growth strategies. Their audience engagement is pretty good, averaging around 2.30% per piece of content, meaning their fans are definitely paying attention! CreatorDB gives them a score of 73/100, indicating that they're performing well, but there's still room to optimize their content and strategy.

What They Create

MALOUCOS is a master of variety, creating a mix of longer YouTube videos, snappy YouTube Shorts, and engaging Instagram posts and Reels. They've produced over 500 YouTube videos and nearly 300 Shorts, showcasing their dedication to the platform. Recently, their video "PRAIA NO FRIO EXTREMO DO JAPÃO Atravessei a cidade de bicicleta" (Beach in the Extreme Cold of Japan I crossed the city by bicycle) sparked significant engagement with a 5.99% rate, showing that travel and adventure content resonates well. They also create comedy content that is popular with their audience.

Why They're Great & Where They Can Grow

MALOUCOS shines at creating diverse content that blends humor, everyday life, and travel experiences. Their ability to connect with a large audience through relatable scenarios and engaging challenges is a major strength. To boost growth, MALOUCOS could experiment with more collaborative content, partnering with other Brazilian creators to reach new audiences. They could also explore incorporating trending sounds and challenges on Instagram Reels to increase visibility and engagement there.

Bottom Line

For brands looking to partner with a creator who can reach a massive Portuguese-speaking audience with engaging and varied content, MALOUCOS is a solid choice. For MALOUCOS themselves, focusing on strategic collaborations and capitalizing on trending formats could be key to reigniting growth and further solidifying their position in the online entertainment world.