Taylor Swift

Overview

Taylor Swift, a name synonymous with pop music and cultural impact, reigns supreme on YouTube, her main hub for connecting with a staggering 96 million+ fans. She's not just a singer; she's a storyteller, a businesswoman, and a global phenomenon. While her global ranking sits at #1,047,594, placing her in the top 94% of creators, her influence extends far beyond mere numbers. It's about the community she's built and the cultural conversations she sparks.

Performance At A Glance

Taylor's audience is massive, and while her growth has been steady, it's important to note that her 30-day growth is 0.10% and 90-day growth is 1.57%. Her engagement rate is pretty stellar at 9.95%, meaning her fans are super engaged with what she puts out. Her CreatorDB score of 77/100 is solid, reflecting her overall performance in terms of reach, engagement, and influence. She ranks in the top 100% of creators in the United States at #40, proving her enduring popularity in her home country.

What They Create

Taylor's content is primarily music-focused, including official music videos, lyric videos, and behind-the-scenes glimpses into her creative process. She uses a variety of formats, posting 94 videos and 25 Shorts on YouTube, 29 posts and 2 reels on Instagram, and 35 videos on TikTok.

Lately, her content has been buzzing about "The Eras Tour" movie release on Disney+. For example, her short teasing the premiere of "The Eras Tour" on Disney+ garnered over 900,000 views, showing the power of her cross-platform promotion. What makes her content stand out is the personal connection she cultivates with her fanbase, often including easter eggs and references that reward dedicated listeners.

Why They're Great & Where They Can Grow

Taylor excels at creating high-quality music videos, fostering a strong sense of community, and leveraging her personal brand effectively.

An exciting opportunity for Taylor could be to do more interactive Q&As/Live Streams on Youtube to engage with her audience on a more personal level. She could also collaborate with other creators outside of the music sphere to grow her audience to new demographics.

Bottom Line

For brands looking to collaborate, Taylor offers unparalleled reach and a deeply engaged fanbase. For Taylor herself, exploring more interactive formats and collaborations could unlock even greater potential and solidify her position as a digital leader.