Messy Talk

Overview

Messy Talk is a popular Indian content creator making waves, primarily on YouTube, with a massive following of over 9.2 million subscribers! They've carved out a niche for themselves, blending gaming content with a personal touch that resonates with a wide audience. While their global ranking is currently around #649,759, placing them in the top 96% of all creators, their huge subscriber base shows they have a significant impact.

Performance At A Glance

While Messy Talk boasts a large audience, their growth has plateaued recently, showing a slight dip in the last week. They're ranked in the top 95% of creators in India and for English-speaking channels. Their fans are pretty engaged, with an average engagement rate of 5.07% on their content. CreatorDB gives them a solid score of 76/100, suggesting they're doing a good job overall, but there's always room to improve!

What They Create

Messy Talk's content is primarily focused on gaming, especially mobile gaming, with a healthy dose of personal blog-style content sprinkled in. They create both longer YouTube videos and shorter, snackable content in the form of YouTube Shorts and a few Instagram Reels. Recent Shorts explore topics like potential scams in games and reactions to other creators. For example, one popular short, "Ye Sab Kya Chal Raha Hai 💔🥺 Paiso Ki Barbaadi 😱 #shorts #freefire," racked up over 1.7 million views, highlighting the audience's interest in gaming-related controversy and commentary. Messy Talk's content stands out for its relatable commentary and focus on trending topics within the gaming community.

Why They're Great & Where They Can Grow

Messy Talk excels at tapping into trending topics and creating relatable content that resonates with their audience. They're also great at utilizing YouTube Shorts to reach a wider audience. To further boost their growth, they could explore collaborations with other gaming creators, especially those with a rapidly growing fanbase. Also, given the minimal use of Instagram Reels, increasing the content on the platform might lead to greater reach.

Bottom Line

For brands looking to collaborate, Messy Talk offers access to a large and engaged audience within the mobile gaming niche. To level up their own game, Messy Talk could experiment with more interactive content, like polls or Q&A sessions, to further boost engagement and reignite growth.