Simone Mendes

Overview

Simone Mendes is a vibrant Brazilian singer and personality captivating audiences across YouTube and Instagram. With over 6.1 million followers, she shares glimpses into her life, her music, and her family, connecting with fans through relatable and heartwarming content. While ranked among the top creators globally, and a strong presence in Brazil, it's her authentic connection with her audience that truly sets her apart. Simone offers a unique blend of celebrity and accessibility, making her a compelling figure in the Brazilian entertainment scene.

Performance At A Glance

Simone has a massive following of over 6.1 million fans! While her follower count has seen a slight dip recently (around -0.02% over the last month), she's still holding strong and actually saw positive growth (0.24%) over the last 90 days, indicating long-term stability. She ranks incredibly well in Brazil (#649) and is among the top Portuguese-speaking creators. Her fans are super engaged with her content, boasting an average engagement rate of 2.25% – that's a lot of love! Her CreatorDB score is also impressive at 92/100, signaling that she’s doing a fantastic job overall.

What They Create

Simone's content is a mix of her vibrant personality and glimpses into her life as a singer, mom, and wife. On YouTube, she shares longer videos (130 in total) alongside shorter, more frequent YouTube Shorts (308!). Over on Instagram, she posts snapshots (10 posts) and Reels (9 reels) to keep her followers updated.

Recently, her content has been focusing on relatable everyday moments. One popular short shows her daughter wanting to join her on tour, showing a sweet moment with her family. Another highlight is a short video where she celebrates enjoying delicious food, using the hashtag #felicidade (happiness). These snippets resonate with her audience, showcasing her down-to-earth personality. She also often shares her love for her children, Henry and Zaya, and husband Kaká Diniz, making her content very relatable.

Why They're Great & Where They Can Grow

Simone excels at authenticity and relatability. She's fantastic at sharing personal moments that resonate with her audience, creating a strong connection. Her consistent posting of Shorts keeps her top-of-mind. One area she could explore is diversifying her content on YouTube with more longer-form videos like vlogs or behind-the-scenes content from her music career, which could drive deeper engagement. She could also explore collaborations with other Brazilian creators.

Bottom Line

For brands looking to partner with a genuine and relatable Brazilian personality, Simone Mendes is a great choice. For Simone, focusing on diversifying content on YouTube and exploring collaborations could help her reach even more fans and boost her growth.