Yongey Mingyur Rinpoche

Overview

Yongey Mingyur Rinpoche is a globally recognized Tibetan Buddhist teacher, author, and, increasingly, a popular online presence. He brings ancient wisdom to a modern audience, offering practical tools for managing stress, anxiety, and everyday challenges through meditation and mindfulness. With over 858,000 followers on his primary platform, YouTube, Rinpoche is making these teachings accessible to people around the world. While ranked in the top 96% globally, his unique blend of spiritual guidance and approachable demeanor has cultivated a loyal and rapidly expanding community.

Performance At A Glance

Rinpoche's online presence is really taking off! He's growing at a steady 0.60% each month, and his audience is clearly engaged. Globally, he ranks in the top 96% of content creators, a testament to his growing reach. Within the US, he's in the top 97%. What's really impressive is his engagement rate: a whopping 60.06%! This means his fans are super engaged with his content, liking, commenting, and sharing his videos and posts. Plus, his CreatorDB score is an incredible 96/100, showing he's doing almost everything right!

What They Create

Yongey Mingyur Rinpoche creates content focused on meditation, Buddhism, and spiritual education. He primarily posts videos and shorts on YouTube, with a smaller presence on Instagram. He covers a range of topics, from guided meditations and explanations of Buddhist concepts to vlogs offering insights into his life and teachings. One recent short, "Making friends with the monkey mind," which received over 22,000 views, offers a simple yet effective technique for managing distracting thoughts. Another successful video, "New Year Message 2026 with Yongey Mingyur Rinpoche," garnered over 27,000 views, demonstrating the audience's desire for his insights and guidance. His content stands out because it’s both informative and deeply calming, making complex spiritual ideas relatable and actionable.

Why They're Great & Where They Can Grow

Rinpoche excels at making complex spiritual concepts accessible to a broad audience. His authenticity and calm demeanor resonate deeply with viewers, fostering a strong sense of community. He's also great at using multiple formats, like videos and shorts, to cater to different viewing habits. One opportunity he could explore is collaborating with other wellness influencers or brands to reach new audiences. He could also experiment with live Q&A sessions to further engage with his community in real-time.

Bottom Line

For brands in the wellness or mindfulness space, Yongey Mingyur Rinpoche presents a fantastic partnership opportunity. For Rinpoche, continuing to diversify content formats and explore collaborations could significantly boost his reach and impact.