Katy Perry

Overview

Katy Perry, the pop superstar we all know and love, isn't just dominating the music charts, she's also making waves online! With a massive following of over 55 million fans across YouTube, Instagram, and TikTok, she's a force to be reckoned with. While her YouTube channel is her main hub, she's consistently experimenting with different platforms and content styles. Although she’s a global icon, her current global ranking sits at #935,759, showcasing room for growth online despite her established brand.

Performance At A Glance

While Katy's got a loyal fanbase, her growth rate is currently hovering around zero, with a slight uptick of 0.53% over the last 90 days. Her global ranking puts her in the top 95% of creators, but there's definitely potential to climb higher! Her fans are super engaged with her content, though, with an impressive average engagement rate of 3.28%. Her CreatorDB score is a solid 68/100, indicating strong but improvable overall performance. This means there's a great foundation to build upon!

What They Create

Katy's content is a mix of music videos, behind-the-scenes glimpses, and fun, trending formats. She leverages YouTube with both traditional videos and Shorts, and also experiments with Instagram Reels and TikToks. Recently, her Shorts have been particularly engaging – like the "bandaids live" short, which racked up over 226,000 views! Also, her content categories are Music, Entertainment, Film & Animation, and Musician/band, with the topics Pop, Singer/Songwriter, Music Video, Official Music, Singing, Celebrity, Highlights, Lyrics, and Pop Culture. She capitalizes on trending memes like the "is it cardboard or is it cake?" short, showing her ability to stay relevant and playful.

Why They're Great & Where They Can Grow

Katy excels at leveraging her star power and musical talent to create engaging content. She's also great at tapping into current trends and creating bite-sized content for platforms like TikTok and YouTube Shorts. To really level up, she could explore more interactive content like Q&As or behind-the-scenes livestreams to foster a stronger connection with her audience. Collaborating with other creators outside of the music space could also expose her to a wider audience.

Bottom Line

For brands looking to partner with a global icon, Katy Perry offers massive reach and high engagement. For Katy herself, focusing on consistent posting schedules, leveraging trending sounds, and exploring interactive formats could significantly boost her online presence and rankings.