Justin Bieber

Overview

Justin Bieber, the global pop sensation, continues to captivate millions across YouTube, his main stage for connecting with fans. With a massive following of over 106 million, Justin's music videos and behind-the-scenes glimpses offer a direct line to his fans worldwide. While ranked #1 in Canada, his global reach is impressive, placing him in the top 91% of all creators at rank #1,684,418. Bieber's consistent output keeps his fans engaged and coming back for more.

Performance At A Glance

Justin's fanbase is not only huge but also steadily growing! He's seeing a healthy growth rate, adding 0.28% to his followers in the last 30 days. His fans are super engaged with his content, boasting an impressive average engagement rate of 9.50%. This shows that his audience isn't just passively following – they're actively liking, commenting, and sharing. CreatorDB gives him a score of 87/100, signaling strong overall performance and influence within the creator space. He's also within the top 90% of English speaking creators.

What They Create

Justin's content revolves around his music, primarily focusing on official music videos, audio releases, and behind-the-scenes glimpses. He utilizes a mix of formats, including full-length YouTube videos, Shorts, Instagram posts, Reels, and TikTok videos. Recently, his music videos for "BAD HONEY" and "SPEED DEMON" have racked up impressive numbers, with over 11 million and 16 million views respectively. These videos showcase his signature style and catchy tunes, keeping his fans hooked. What makes Justin's content stand out is the high production value and the personal connection he maintains with his audience, whether it's through music or glimpses into his life.

Why They're Great & Where They Can Grow

Justin excels at consistently delivering high-quality music content, maintaining a strong connection with his fanbase, and leveraging multiple platforms to maximize his reach. An exciting opportunity for Justin could be incorporating more interactive content, like Q&A sessions or behind-the-scenes live streams on YouTube, to further boost engagement. Another could be to experiment with creating short-form content to promote his songs on TikTok.

Bottom Line

For brands, partnering with Justin Bieber offers access to a massive and highly engaged global audience. For Justin himself, continuing to experiment with new content formats and engaging directly with fans could further amplify his impact and solidify his position as a top creator.