Public TV

Overview

Public TV is a powerhouse of news and political commentary, primarily on YouTube, reaching a massive audience of over 6.4 million followers! They're a verified voice from India, delivering content in English. While ranked #1,069,151 globally, their strong local presence places them in the top 92% of creators within India. It's clear they've built a dedicated viewership with their focus on current events and engaging reel content.

Performance At A Glance

Public TV boasts a substantial following, and while their recent 7-day growth has been steady, their 30 and 90-day growth rates (0.15% and 1.61% respectively) show consistent expansion. Their global and country rankings are solid, especially considering the sheer volume of content creators out there. Their audience is pretty engaged with an average engagement rate of 2.13% across their content. Plus, their CreatorDB score is an impressive 97/100, signaling top-tier performance and overall quality. Their average views are 4,373, which is a great base to build from.

What They Create

Public TV specializes in News & Politics, and they're also dabbling as a Reel creator, showing versatility in their content strategy. They primarily publish YouTube videos (386!), but they're also experimenting with YouTube Shorts (19) and Instagram posts/reels (14 total). Looking at their recent content, the "ಬಿಗ್ ಬಾಸ್ ವಿನ್ನರ್ ಗಿಲ್ಲಿ ಫಸ್ಟ್ ರಿಯಾಕ್ಷನ್ | Big Boss winner Gilli Nata | Big Boss Kannada Season 12" video is a standout, racking up 2,473 views and 82 likes – capturing the excitement around the Big Boss winner. Their strength lies in their timely coverage of relevant events and personalities.

Why They're Great & Where They Can Grow

Public TV excels at delivering up-to-date news and political insights, building a large and fairly engaged audience. They're great at leveraging YouTube's video format. One exciting opportunity would be to create more YouTube shorts, which have the potential to go viral and attract new viewers. Collaborating with other popular Indian YouTubers in the news/politics space could also significantly boost their reach.

Bottom Line

For brands looking to partner with a reputable news source in India, Public TV offers access to a large and engaged audience. For Public TV, focusing on optimizing YouTube Shorts and exploring collaborations could be key to further growth and solidifying their position in the Indian media landscape.