Skinny Recipes

Overview

Skinny Recipes is your go-to creator for delicious and healthy food ideas, especially if you're looking for recipes that cater to specific dietary needs. Based in Australia, this verified creator boasts a loyal following of over 3.8 million subscribers on YouTube, their main platform. While they're making waves globally, ranking in the top 99% of all creators worldwide at #228,714, their focus on health-conscious recipes sets them apart in the crowded food space. They're not just about weight loss; they're about holistic well-being through mindful eating.

Performance At A Glance

Skinny Recipes has a massive audience, and while their growth is steady, it's not exploding overnight. They're growing at a rate of 0.07% monthly, which is solid but leaves room for improvement. Their global and regional rankings place them in the top 99% of creators, showcasing their significant reach. Their fans are pretty engaged, too! With an average engagement rate of 0.83%, it shows people are actually liking, commenting, and sharing their content. Their CreatorDB score is a whopping 95/100, meaning they're doing almost everything right – high-quality content, consistent posting, and a clearly defined niche.

What They Create

Skinny Recipes primarily creates content focused on healthy cooking and baking, often with a focus on plant-based and dietary-specific recipes. You'll find a mix of longer-form videos and engaging YouTube Shorts. They also dabble with Instagram posts and reels, but YouTube is definitely where they shine. Take, for instance, their recent focus on Ragi Milk Hot Chocolate. These Shorts highlight the health benefits (hormone-friendly, PCOS-friendly) while offering a delicious twist on a classic treat. These short videos have generated upwards of 10,000 views each, proving that quick, informative, and tasty content resonates with their audience. Their content stands out because it's not just about recipes; it's about providing solutions for people with specific health needs.

Why They're Great & Where They Can Grow

Skinny Recipes really excels at creating niche content that addresses specific dietary concerns, like PCOS and diabetes. They’re also great at leveraging YouTube Shorts for quick, engaging recipe ideas. And their consistent posting schedule keeps their audience coming back for more. An exciting opportunity would be to expand their Instagram presence with more engaging recipe reels and stories, driving traffic back to their YouTube channel. They could also explore collaborations with other health and wellness creators to reach new audiences.

Bottom Line

For brands in the health food or wellness space, Skinny Recipes is a fantastic partner. Their engaged audience and focus on healthy eating make them a perfect fit for promoting related products. For Skinny Recipes, doubling down on Instagram and exploring more collaborations could be a great way to further boost growth and reach.