Overview

SML, known for their quirky and comedic short films featuring puppets and plush toys, is a YouTube sensation captivating audiences with their unique brand of entertainment. With a massive following of nearly 10 million subscribers, SML delivers consistent content that resonates with families and children alike. While their global ranking stands at #110,230, their dedicated fanbase speaks volumes about their ability to create engaging and shareable content. SML's imaginative storytelling and relatable characters make them a standout creator in the crowded landscape of online entertainment.

Performance At A Glance

SML boasts a substantial audience, and they're still growing strong! They've seen a 2.86% increase in followers over the last month, demonstrating consistent momentum. Their global and country rankings are in the top 100%, reflecting a solid presence, though there's definitely room to climb even higher. Their fans are super engaged with their content, as shown by an average engagement rate of 3.08%. Plus, their CreatorDB score of 89/100 is a testament to their overall quality and influence – that's a pretty impressive score!

What They Create

SML primarily focuses on creating short films on YouTube, with a few Instagram posts and reels sprinkled in. Their content largely falls into the categories of entertainment and reel creation, with a heavy emphasis on children's and family-friendly themes. A recent hit, "SML Movie: Toys For Tots!", racked up over 2.5 million views, showcasing their ability to create timely and relevant content that captures audience attention. Their videos often feature comedic scenarios and relatable situations, brought to life with their signature puppet characters. What makes SML stand out is their commitment to consistently delivering high-quality, imaginative stories that appeal to a wide audience.

Why They're Great & Where They Can Grow

SML truly excels at creating engaging, family-friendly content that resonates with a large audience. Their consistent posting schedule and unique character-driven stories keep viewers coming back for more. They're also masters of leveraging universal themes like family and childhood experiences. To further expand their reach, SML could explore collaborating with other family-friendly creators or experiment with longer-form content on YouTube to tell even more elaborate stories.

Bottom Line

For brands looking to partner with a creator who can deliver engaging content to a large family audience, SML is an excellent choice. SML could also level up their game by diversifying their content formats even more, experimenting with interactive elements like polls or Q&As to boost audience engagement further.