touropia

Overview

Touropia is your go-to guide for armchair travel! This verified creator, based out of Malta, brings the world to you through stunning visuals and captivating storytelling. Primarily a YouTube presence, Touropia boasts a massive following of over 2.6 million subscribers who tune in for their expertly crafted travel videos. While they're ranked in the top 99% of creators globally at #161,531, their truly special content deserves an even wider audience. They are #11 in their home country of Malta, indicating a strong local connection.

Performance At A Glance

Touropia has a substantial and loyal audience, but their growth has slowed recently, showing a negative trend of -0.46% over the past month. While their global ranking is impressive, there's definitely room to climb! Their fans are pretty engaged, with an average engagement rate of 0.89% across their content. CreatorDB gives them a score of 41 out of 100, suggesting that while they have a solid foundation, there's significant potential to optimize their content strategy and boost their overall impact.

What They Create

Touropia specializes in high-quality travel videos, from stunning compilations of the world's most beautiful places to informative travel guides. They primarily focus on YouTube, with a mix of longer videos and a few Shorts, and also maintain a presence on Instagram with posts and Reels. A recent highlight is their video "12 Oldest Cities on Earth You Can Still Visit Today," which racked up over 387,000 views, showcasing their ability to tap into popular and timeless travel themes. What makes Touropia's content stand out is their focus on visual storytelling, creating a vicarious experience for viewers dreaming of their next adventure.

Why They're Great & Where They Can Grow

Touropia excels at creating visually appealing and informative travel content. Their strength lies in compiling breathtaking footage, choosing engaging topics, and tapping into the wanderlust of their audience. To reignite growth, they could experiment with more interactive content, such as Q&A sessions about travel tips or behind-the-scenes glimpses of their production process. Collaborating with smaller travel vloggers could also introduce their channel to fresh audiences.

Bottom Line

For brands looking to partner with a well-established travel channel, Touropia offers access to a large and engaged audience of travel enthusiasts. Touropia could benefit from focusing on community engagement and trend-driven content to combat negative growth.