Overview

THE ROTT is a popular Hindi-speaking creator from India, captivating a massive audience of over 3 million followers on YouTube and Instagram. While their content falls into the broad category of "People & Blogs," they stand out by weaving personal vlogs with heartwarming glimpses into their life, often featuring their adorable dogs. Their channel offers a blend of everyday moments and pet-centric content, creating a relatable and engaging experience for viewers. Although they're ranked among the top 96% of creators globally, their potential for further growth is immense!

Performance At A Glance

THE ROTT boasts a substantial fanbase of over 3 million, but their growth has been relatively flat recently. While their 90-day growth shows a slight uptick, the last month and week haven't seen significant follower increases. They hold a respectable global ranking but have room to climb within India and among Hindi-speaking creators. Their average engagement rate is currently low, but their CreatorDB score of 74/100 shows they're doing a lot right. This means there's a solid foundation to build upon and further boost their connection with their audience.

What They Create

THE ROTT primarily creates vlog-style videos on YouTube, with a few shorts sprinkled in. Their content revolves around their daily life, often featuring their dogs. Recent videos include touching tributes like "The truth about Jerry's death 🥺," showcasing emotional vulnerability, and relatable content like "Sabse last me mere hi vlogs kyu aate hai…😞," which taps into common creator anxieties. Another video, "Shivi ke khoon nikal gya…😮|| shivi ne kiya prank||," shows lighthearted prank content. They also address negative comments directly, as seen in "Negative comment karne se pahle itna to soch liya karo koi khush rahne ki kosis kar rha h to jene do," fostering a positive community.

Why They're Great & Where They Can Grow

THE ROTT excels at creating relatable and emotionally resonant content, particularly around their dogs. They also aren't afraid to be vulnerable and address issues directly with their audience, fostering a strong sense of community. An exciting opportunity would be to experiment with more dog-focused content, perhaps tutorials, product reviews, or even collaborative videos with other pet influencers. Exploring longer-form content or dedicated series could also deepen audience engagement.

Bottom Line

For brands looking to partner with a relatable and pet-loving creator in India, THE ROTT offers a significant reach. For THE ROTT, focusing on increasing audience engagement through interactive content and consistent posting could unlock even greater growth.