Red Velvet

Overview

Red Velvet, the K-Pop sensation, is captivating audiences worldwide with their infectious music and vibrant personalities. Their YouTube channel serves as their main hub, connecting them with a massive fanbase of over 5.5 million subscribers. While their global ranking places them in the top 97% of creators at #565,771, it's their unique blend of music and engaging fan-focused content that sets them apart in the competitive world of K-Pop. They've carved out a significant space for themselves, connecting deeply with fans through behind-the-scenes glimpses and lively performances.

Performance At A Glance

While Red Velvet boasts a strong following, their growth has plateaued recently, showing a slight dip of -0.01% over the past 90 days. Globally, they're in the top 97% of creators, and within Korea, they're ranked at #111. Despite the stagnant growth, their fans are super engaged with their content, achieving an average engagement rate of 5.15%. They also average around 183,077 views per piece of content. Their CreatorDB score is 63/100, indicating room for improvement in optimizing their content strategy for broader reach and engagement.

What They Create

Red Velvet's content primarily revolves around music, offering a mix of official music videos, behind-the-scenes footage, and dedicated fan content. They leverage both YouTube's long-form video format (254 videos) and the quick-hit style of YouTube Shorts (181 shorts). They also dabble in Instagram posts (13) and Reels (9). Recent highlights include the "2026 Red Velvet SEASON’S GREETINGS BEHIND" video, which achieved an impressive 11.59% engagement rate, and a Seulgi-focused YouTube Short, "say you love me 💛 #SEULGI #슬기#RedVelvet #레드벨벳" garnering over 314,000 views. Their content stands out due to its high production value, showcasing their talent and personalities while providing a personal connection with their dedicated fanbase.

Why They're Great & Where They Can Grow

Red Velvet excels at creating visually stunning and musically captivating content. Their strong fan base appreciates the behind-the-scenes glimpses and personalized content they share. To reignite growth, they could explore collaborative content with other popular creators or delve deeper into interactive formats like Q&As or live streams to further engage their audience.

Bottom Line

For brands looking to tap into a dedicated and passionate fanbase, Red Velvet presents a valuable partnership opportunity. For Red Velvet themselves, focusing on consistent content delivery and exploring new interactive formats could be key to unlocking further growth and solidifying their position as K-Pop leaders.