Overview

Richard R Rawlings, the charismatic face behind Gas Monkey Garage, is a true icon in the automotive world, boasting nearly 5 million followers on Instagram, his main stomping ground. He's not just a mechanic; he's a showman, a master builder, and a captivating storyteller. Ranked among the top creators in the U.S. and globally, Richard brings a unique blend of high-octane energy and genuine passion to everything he touches, from vintage restorations to mind-blowing custom builds. His feed is a window into a world where grease, gears, and gasoline reign supreme, and it's a ride that millions are eager to join.

Performance At A Glance

Richard’s got a seriously impressive following of almost 5 million car enthusiasts, and he's steadily growing, adding about 0.37% more fans each month. While he's still got room to climb in the overall rankings (currently around #127,761 globally), his audience is super engaged with his content, boasting an average engagement rate of 1.87%. His CreatorDB score is a solid 63 out of 100, meaning he's doing a good job of connecting with his audience, but there's always room to rev things up!

What They Create

Richard’s content is all about the thrill of the build. You'll find everything from quick YouTube Shorts showcasing the latest Gas Monkey projects to longer, more in-depth videos exploring the intricacies of vintage car restoration. He’s also active on Instagram, sharing behind-the-scenes glimpses of the garage and his daily adventures. One recent video, "The Ferrari Testarossa 6x6 Is FINALLY Taking Shape," racked up over 300,000 views, proving that his audience is hungry for updates on his most ambitious builds. Richard's got a knack for making even the most technical aspects of car modification exciting and accessible, which keeps his fans coming back for more.

Why They're Great & Where They Can Grow

Richard excels at bringing his larger-than-life personality to his content, making him incredibly relatable. He's also a master storyteller, weaving compelling narratives around each project. And, he's clearly tapped into a niche audience with a deep love for classic cars and custom builds.

An exciting opportunity for Richard could be to explore more collaborations with other automotive creators or even venture into the world of live streaming to interact with his fans in real-time.

Bottom Line

For brands looking to reach a passionate and engaged audience of car lovers, Richard R Rawlings is a fantastic partner. For Richard, focusing on consistent content creation, especially on Instagram, could further boost his growth and solidify his position as a leading voice in the automotive world.