그것이 알고싶다

Overview

Ever been captivated by chilling true crime stories and in-depth investigations? Then you’ve probably stumbled across 그것이 알고싶다 (literally "I Want to Know That"), a YouTube channel (and Instagram account) dedicated to exploring the dark corners of society. With a massive following of nearly 2 million subscribers, they delve into mysteries, cold cases, and social issues that grip Korea and beyond. While their global ranking sits around #782,069, their impact and dedicated audience make them a significant voice in Korean-language content creation.

Performance At A Glance

것이 알고싶다 boasts a substantial and engaged audience. They're growing at a steady pace, adding a little over 1% to their subscriber base in the last 90 days. Their engagement rate is impressive at 1.25%, meaning their fans are super engaged with the content they’re putting out. While their global ranking puts them in the top 95% of creators, they hold a similar position within Korea. CreatorDB gives them a score of 75/100, reflecting their consistent quality and audience appeal.

What They Create

것이 알고싶다 primarily publishes long-form video investigations and shorter, bite-sized "shorts" on YouTube. They occasionally share posts and reels on Instagram to promote their YouTube content. Their content falls squarely into the News & Politics category, often focusing on crime, mysteries, and societal issues. A recent successful video, "의문의 DNA와 남겨진 단추 | 콜드케이스" ("Mysterious DNA and a Left Button | Cold Case"), racked up over 168,000 views, exploring a fascinating cold case. Their content stands out because of its serious tone, professional production, and its focus on real-life stories that often have a significant impact on viewers.

Why They're Great & Where They Can Grow

것이 알고싶다 excels at crafting compelling narratives, using real-life cases to explore deeper social issues, and maintaining a consistently high production quality. They're also great at using YouTube Shorts to tease their longer videos and attract new viewers. One exciting opportunity could be to explore collaborations with other true crime channels or podcasts, broadening their reach. They could also leverage their Instagram presence more effectively by creating interactive content and engaging with their audience directly.

Bottom Line

For brands interested in reaching a dedicated and engaged audience with a passion for true crime and social issues, 그것이 알고싶다 presents a unique opportunity. For the creators themselves, focusing on more interactive content on Instagram and exploring collaborations could significantly boost their growth and audience engagement.