Sharma Sisters

Overview

The Sharma Sisters are a dynamic duo taking the digital world by storm, primarily on YouTube, with a strong presence on Instagram too. Based in India and creating content in English, these verified creators bring a blend of relatable sisterhood, comedy, and lifestyle content to their impressive audience of over 7.6 million followers. While their global ranking sits at #42,596, placing them in the top 100% of creators, their unique charm and engaging content are what truly set them apart.

Performance At A Glance

While boasting a massive following, the Sharma Sisters are currently experiencing a slight dip in growth. They're growing at a rate of -0.13% over the last 30 days, and -0.62% over the last 90. Their dedicated fanbase shows a solid average engagement rate of 1.67%, meaning their fans are super engaged with their content! With an average of 127,438 views per piece of content, they're clearly resonating with a large audience. Their CreatorDB score of 84/100 highlights their overall consistent performance and strong online presence.

What They Create

The Sharma Sisters primarily create content around "People & Blogs" and sometimes dabble in "Actor" content, delivering their content in short form videos and the occasional Instagram post. They create a mix of YouTube videos and Shorts, alongside Instagram posts and reels. One of their recent Shorts, "Kuch khatti Kuch Meethi | aap Kya ho comment section mein batao | Sharma Sisters | #youtubeshorts," racked up over 883,000 views, showcasing their ability to tap into trending topics and engage their audience with relatable scenarios. They also incorporate sponsored content seamlessly, like their recent collaboration with L'Oréal Paris, blending real-life moments with brand promotion. Their content stands out because of its authentic portrayal of sisterhood, humor, and relatable everyday situations.

Why They're Great & Where They Can Grow

The Sharma Sisters excel at creating relatable, engaging content that resonates with a broad audience. They’re also great at incorporating sponsored content seamlessly and maintaining a consistent brand identity. An exciting opportunity for them would be exploring longer-form video content to delve deeper into their personal lives or travel experiences. Another area could be to focus on building and engaging with their community more directly through Q&A sessions or live streams.

Bottom Line

For brands, the Sharma Sisters offer a fantastic opportunity to reach a large, engaged audience in India. For the Sharma Sisters, focusing on consistent content delivery and community engagement could help them regain growth momentum and solidify their position as leading content creators.