Overview

NCT is a powerhouse in the K-Pop scene, captivating millions on YouTube and Instagram! Verified and repping South Korea, NCT delivers a vibrant mix of music and cinematic content that keeps their massive fanbase of over 6.3 million followers hooked. While their global ranking sits at #2,551,650, placing them in the top 83% worldwide, their influence is undeniable, especially within South Korea where they rank an impressive #91. They're a major player in the Korean language content space, holding the #68,113 spot.

Performance At A Glance

Okay, let's break down the numbers! While NCT's follower count is stable right now, their existing audience is seriously engaged. We're talking an average engagement rate of 7.06%, which is fantastic! Their videos pull in an average of 143,766 views, showing they know how to create content people want to watch. CreatorDB gives them a solid score of 81/100, indicating strong overall performance and a well-managed online presence. Basically, they're doing a lot right!

What They Create

NCT's content is a blend of music and behind-the-scenes glimpses, mainly through YouTube videos and Shorts, plus a sprinkling of Instagram posts. They've dropped 521 full-length YouTube videos and 273 Shorts, keeping their fans constantly fed with fresh content. Just check out their recent video, "˚₊‧또 오게 된 밀란ഒ·°‧₊˚행복 쩡아지 모드🐶 JUNGWOO in Milan | Tod's S:S 2026 Show behind," which shows Jungwoo's adventures in Milan, racking up over 11,513 views and a stellar 17.62% engagement rate. Their Shorts game is strong too, with bite-sized content featuring Mark at Milan Fashion Week getting tons of love! They consistently incorporate relevant hashtags like #NCT, #NCT127, and #NCTDREAM, increasing their visibility.

Why They're Great & Where They Can Grow

NCT excels at leveraging member visibility, particularly with members like Mark, creating buzz around fashion events. Their high engagement rates prove they know how to connect with their audience. They also keep a steady stream of content flowing across different formats. Opportunities for growth could include more interactive content like Q&As or live streams to further boost engagement, and potentially branching into other platforms like TikTok to reach an even wider audience.

Bottom Line

For brands, NCT offers a powerful platform to reach a highly engaged, global K-Pop audience, especially those interested in fashion and lifestyle. For NCT, experimenting with new content formats and platform diversification could unlock even greater potential.