Tyla

Overview

Meet Tyla, a verified South African artist making waves on YouTube and Instagram! With over 5.5 million followers, she's captivating audiences with her music and glimpses into her life. While her global ranking sits at #1,947,120, she's a major force in South Africa, holding the #6 spot, showing real influence in her home country. Tyla is definitely one to watch as she continues to share her talent with the world.

Performance At A Glance

Tyla's audience is expanding rapidly! She's growing at a rate of 3.04% each month, showing consistent growth! Her fans are super engaged, too, with an average engagement rate of 2.39% across her content. This means people aren't just passively watching – they're liking, commenting, and sharing. Her CreatorDB score of 83/100 is a testament to her strong overall performance, indicating high quality content, good engagement and consistent growth.

What They Create

Tyla's content is a vibrant mix of music videos, live performances, and behind-the-scenes glimpses into her world. She uses both YouTube videos and Shorts to connect with her audience. Recently, her short "CHANEL 🐾💕" garnered over 1.3 million views, showing her knack for creating catchy, engaging short-form content. Her live performances from the Global Citizen Festival 2025 are also proving popular, especially the "Tyla - CHANEL (Behind The Scenes)" video, which gives fans an exclusive look at the making of her music. What makes Tyla's content stand out is her unique blend of musical talent, personal connection, and high-quality production.

Why They're Great & Where They Can Grow

Tyla excels at creating visually appealing content, connecting with her audience through Shorts, and sharing her incredible musical talent with the world. A big strength is her ability to blend music with personal glimpses. She could explore more collaborative content with other musicians or creators to reach new audiences. Also, diving deeper into specific aspects of her South African culture could add a unique and engaging element to her content.

Bottom Line

For brands, Tyla offers a fantastic opportunity to reach a highly engaged and growing audience, especially in South Africa. For Tyla, leaning into collaborations and exploring more in-depth cultural storytelling could further amplify her reach and impact.