TAEYANG

Overview

TAEYANG is a Korean-based creator making waves across TikTok, YouTube, and Instagram. This verified creator boasts a massive following of over 4.6 million fans and focuses on music and reel-style content, with a touch of vlog-style glimpses into their life. While ranked in the top 93% of creators globally (at #1,353,822), TAEYANG's unique blend of music and personal content truly shines, especially on TikTok, their primary platform. They offer a compelling window into their world, making them a standout presence.

Performance At A Glance

TAEYANG's audience is substantial, but their growth is currently slow. While they've seen a small increase (0.21%) over the last 30 days, their growth over the past 90 days has dipped slightly. Despite this, their fans are super engaged with their content, averaging an impressive 13.26% engagement rate, showing that their audience is very active and interested. TAEYANG ranks highly within Korea, placing them in the top 2% of creators locally. Their CreatorDB score of 89/100 is excellent, indicating strong overall performance and potential.

What They Create

TAEYANG's content is a mix of music-focused videos and engaging reel-style content. They use a variety of formats, including YouTube videos and shorts, Instagram Reels, and primarily TikTok videos. A recent popular TikTok short, "오늘도 친구들이 왔어 🫂" (which translates to "My friends came again today 🫂"), racked up over 400,000 views, showcasing their ability to create relatable and engaging content. Their "TAEYANG 2025 FAN MEETING [01] - DAYS IN JAPAN" series offers fans behind-the-scenes glimpses into their fan meeting preparations, blending personal vlogging with their music career. The content stands out because it's authentic, offering a mix of performance and personality, which fosters a strong connection with their audience.

Why They're Great & Where They Can Grow

TAEYANG excels at creating highly engaging short-form video content, particularly on TikTok. Their music-focused content resonates well with their audience, and their personal vlogs offer a more intimate connection. A great opportunity for TAEYANG would be to explore collaborations with other musicians or influencers to reach new audiences. They could also experiment with more interactive content, like Q&A sessions or live streams, to further boost engagement.

Bottom Line

For brands looking for a creator with a large, engaged audience in Korea, TAEYANG is a great choice. To level up their game, TAEYANG could benefit from a more consistent posting schedule and by focusing on trending sounds and challenges to improve discoverability on TikTok.