Overview

"48 Hours" is your go-to source for gripping true crime stories, in-depth investigations, and insightful analysis. With a massive following of over 4.2 million subscribers, primarily on YouTube, they delve into the complexities of crime, law enforcement, and the human stories behind the headlines. Ranking in the top 99% globally (#61,896), and within the top 99% in the US (#8,386), "48 Hours" brings compelling narratives to a wide audience, making them a trusted voice in the world of true crime documentaries.

Performance At A Glance

"48 Hours" has a strong and dedicated fanbase. While their 7-day growth has been flat, they've seen a solid 2.99% growth in the last 30 days, and a very impressive 7.85% growth over the past 90 days. Their fans are super engaged with their content, demonstrated by an average engagement rate of 2.48%. CreatorDB recognizes their consistent high-quality content with a score of 96/100, indicating they are doing an amazing job consistently delivering content that resonates with their audience.

What They Create

"48 Hours" primarily publishes in-depth video investigations and documentaries, with a growing presence in YouTube Shorts and a smaller presence on TikTok. Their main focus is on news & politics and media & entertainment. A recent full episode, "The Gaslighting of Hannah Pettey | Full Episode," garnered over 1 million views, showcasing the power of their long-form, investigative storytelling. Another example is, "Investigators detail how they believe Hannah Pettey was poisoned with lead #shorts". Their content stands out because of its thorough research, compelling narratives, and the ability to humanize complex issues, bringing emotional depth to the true crime genre.

Why They're Great & Where They Can Grow

"48 Hours" excels at in-depth storytelling, building trust with their audience through rigorous research, and crafting compelling narratives that keep viewers hooked. An exciting opportunity for them would be to explore more interactive elements, like Q&A sessions with investigators or experts featured in their documentaries. They could also leverage their TikTok presence more strategically by creating short teasers or behind-the-scenes snippets to drive traffic back to their longer YouTube content.

Bottom Line

For brands looking to partner with a trusted and established voice in the true crime space, "48 Hours" is a fantastic choice. For "48 Hours" themselves, expanding their short-form content and experimenting with interactive formats could unlock even greater engagement and growth.