avex

Overview

avex is a major player in the Japanese music scene, boasting a massive 6.5 million+ following across YouTube and TikTok! Primarily focused on YouTube, they deliver a constant stream of music-related content to their devoted fanbase. While their global ranking places them in the top 93% (#355,924), and within the top 91% in Japan (#10,927), their influence is undeniable. They're a go-to source for music videos, pop performances, and original music from a diverse range of artists.

Performance At A Glance

avex boasts a huge audience, but their growth has been relatively flat recently. They're holding steady but not seeing explosive gains. While their global and regional rankings are solid, there's definitely room to climb higher! Their average engagement rate is a very impressive 18.48%, meaning their fans are super engaged with the content they put out. Their CreatorDB score is a respectable 72/100, indicating strong overall performance, but also highlighting potential areas for improvement.

What They Create

avex is all about the music! They primarily create music videos, showcasing a variety of artists and genres. You'll find a mix of full-length videos and shorter, snackable content like YouTube Shorts and TikToks. Looking at recent content, the "hitomi / hitomi 30th Anniversary Online Live「Re:CONNECT」" video, while having lower views, shows a massive 585% engagement rate, potentially indicating a highly dedicated niche fanbase. The TREASURE content, like "TREASURE💎2026年の抱負公開‼️書き初めに挑戦✍️ #3", performs well, blending music with personality. Their content stands out due to the high production quality and access to popular Japanese artists.

Why They're Great & Where They Can Grow

avex excels at curating a diverse range of musical content and delivering it in high-quality formats. Their strong engagement rate shows they know how to connect with their audience. Plus, their presence on both YouTube and TikTok allows them to reach different segments of the music-loving population.

To boost growth, avex could experiment with interactive content like Q&As with artists or behind-the-scenes glimpses into the music creation process. Collaborating with smaller, up-and-coming artists could also attract new viewers.

Bottom Line

For brands looking to tap into the Japanese music market, avex is a powerful partner. For avex, focusing on diversifying content formats and exploring strategic collaborations could unlock significant growth potential.