Clash of Clans

Overview

Clash of Clans isn't just a game; it's a global phenomenon, and their social media presence proves it! They're the official face of the game, dishing out the latest updates, sneak peeks, and hilarious moments to a massive army of over 31.7 million followers. While their YouTube channel is their main battleground, they also engage with players on Instagram and TikTok. Clocking in at #35,765 globally, Clash of Clans is a major player in the gaming content world, particularly dominating the Finnish scene at #4.

Performance At A Glance

Clash of Clans boasts a colossal audience, but their growth is currently steady, with a 0.31% increase over the last 30 days. Their global and country rankings are solid, reflecting their established presence. What's really impressive is their engagement rate, averaging 3.32%. This means their fans are super engaged with their content, liking, commenting, and sharing the Clash love! Their CreatorDB score of 72/100 is a respectable indicator of their overall performance and influence.

What They Create

Clash of Clans serves up a diverse menu of content, from long-form YouTube videos diving deep into gameplay and strategy, to bite-sized YouTube Shorts, Instagram posts, and TikTok videos showcasing the latest characters and events. Recently, their YouTube Shorts have been particularly engaging, highlighting the "Genie Prince" and the "Queen of the Dunes." These short, snappy videos offer a quick dose of Clash action, perfectly optimized for mobile viewing. What makes their content stand out is the mix of humor, hype, and helpful information, keeping players entertained and informed.

Why They're Great & Where They Can Grow

Clash of Clans excels at building hype around new game features, creating engaging short-form content, and maintaining a consistent brand voice. To further boost their reach, they could explore more interactive content, like polls or Q&A sessions with the game developers. They could also leverage trending audio on TikTok and Instagram Reels to increase discoverability and reach new audiences.

Bottom Line

For brands looking to tap into the mobile gaming market, Clash of Clans offers a direct line to a highly engaged audience. For the Clash of Clans team, continuing to experiment with emerging social media trends and interactive content formats will help them stay ahead of the game and continue to grow their loyal community.