Overview

Deb Smikle is a Canadian content creator making waves across YouTube, Instagram, and TikTok, but truly shines on YouTube. With a follower count clocking in at over 2.6 million, Deb's content is a blend of relatable humor, lifestyle snippets, and personal vlogs that resonate with a broad audience. Landing in the top 96% of all creators globally (ranked #760,448), Deb has carved out a significant space for herself in the online world with her authentic and engaging personality. Her content offers a refreshing take on everyday life, making her a go-to for lighthearted entertainment and a touch of inspiration.

Performance At A Glance

Deb's audience is seriously dedicated! Her fans are super engaged with her content, shown by an average engagement rate of 13.51% - that's fantastic! While her 7-day growth is a modest 0.01%, her 30-day growth sits at a healthy 0.58%, and over the last 90 days, she's seen a solid 2.88% increase in followers. Globally, she's in the top 96% of all creators, but even more impressive, she's in the top 90% within Canada, her home country. Her CreatorDB score is a stellar 89/100, which means she's consistently putting out high-quality, engaging content that people love.

What They Create

Deb's content is a vibrant mix of entertainment, comedy, and lifestyle. She posts primarily on YouTube with a balance of longer videos and shorter, snackable #shorts. She also has a presence on Instagram and TikTok. A recent successful video, "i cut my hair (don’t yell at me)," pulled in almost 200k views and shows her willingness to connect on a personal level. Her #shorts are comedic gold, like "LOL #shorts" which snagged over 84k views, proving her ability to nail short-form content. She often dips into reaction videos, vlogs, and sketch comedy, making her content diverse and appealing to a wide range of viewers. What makes Deb's content stand out is its relatability and genuine feel, making viewers feel like they're hanging out with a friend.

Why They're Great & Where They Can Grow

Deb excels at creating relatable, humorous content that resonates with a large audience. Her strong engagement rate shows she's building real connections. Her versatility across different content formats is a major strength.

Looking ahead, Deb could explore more collaborative content with other creators in similar niches. Leaning even further into interactive content, like Q&As or live streams, could further boost engagement and community building.

Bottom Line

For brands, partnering with Deb Smikle offers access to a highly engaged audience and a creator known for authenticity. For Deb, continuing to experiment with new content formats and collaborative projects would be a great way to keep growing her already impressive presence.