FEATR

Overview

FEATR is a Filipino content creator cooking up a storm online, primarily on YouTube, where they share a delicious blend of food, travel, and culture. Think mouthwatering Filipino recipes, explorations of local culinary traditions, and travel adventures across the Philippines and beyond. With a dedicated following of over 5 million fans, FEATR takes viewers on a flavorful journey that celebrates the rich heritage of Filipino cuisine and culture. They're currently ranked among the top 99% of creators globally, making them a significant voice in the online food and travel space.

Performance At A Glance

FEATR has built a substantial audience of over 5 million followers, and they're growing steadily! While their growth rate is solid at 0.27% over the last 30 days, there's definitely room to spice things up. They're ranked among the top creators both globally and within the Philippines, which is impressive! Their fans are super engaged with their content, averaging a solid 3.30% engagement rate, showing that their audience is actively enjoying and interacting with what they create. Their CreatorDB score of 95/100 is outstanding, suggesting they're doing almost everything right when it comes to creating quality, engaging content.

What They Create

FEATR serves up a diverse menu of content, primarily focusing on YouTube videos and Shorts, but also dabbling in Instagram posts and TikToks. They explore Filipino food culture, create travel guides, and share personal vlogs. A recent video, "The History of Filipino Bread and Panaderias with Erwan Heussaff," dives deep into a classic Filipino staple. On the shorter side, their "CREAMY CHICKEN PASTEL" Short offers a quick and tasty recipe. What makes FEATR's content stand out is their focus on authentic Filipino experiences, often blending food with travel and cultural insights. They often collaborate with other creators to add freshness to their content and reach a wider audience.

Why They're Great & Where They Can Grow

FEATR really shines when it comes to authentic storytelling, showcasing Filipino culture, and creating engaging food-related content. Their collaborations are also a smart move, expanding their reach and bringing fresh perspectives to their channel.

Looking ahead, FEATR could explore more interactive content formats, such as live Q&A sessions or cooking demonstrations, to further engage their audience. They could also consider creating more content tailored specifically for TikTok, as their current presence is relatively small compared to their other platforms.

Bottom Line

For brands looking to partner with a creator who deeply resonates with Filipino audiences and has a strong focus on food and travel, FEATR is an excellent choice. For FEATR, focusing on increasing content output on platforms beyond YouTube, especially TikTok, could unlock even greater growth potential.