Genius

Overview

Genius is the go-to source for song lyrics, knowledge, and the stories behind the music. Think of them as the ultimate music encyclopedia, brought to life through video interviews, live performances, and deep dives into the meanings behind your favorite songs. With a massive following of over 27.5 million fans, primarily on YouTube, Genius breaks down the creative process of music in a way that's both informative and entertaining. Their global reach is significant, landing them at rank #12,184 worldwide, proving they're a major player in the music media landscape.

Performance At A Glance

Genius is a powerhouse, and their audience is steadily growing! They're seeing consistent growth, currently around 0.33% monthly. That translates to a lot of new fans tuning in to learn about their favorite artists. They rank impressively well, securing a spot in the top percentile globally, within the US, and among English-speaking channels. Their fans are super engaged with the content, clocking in an average engagement rate of 6.62%—that's a great sign that people are genuinely interested in what Genius is putting out. Their CreatorDB score of 97/100 is practically perfect, indicating they're hitting all the right notes!

What They Create

Genius is all about music, media, and entertainment. They primarily focus on YouTube videos and Shorts, with a smaller presence on Instagram and TikTok. They cover everything from verified lyrics breakdowns, like their recent video on PARTYOF2's "FRIENDLY FIRE" which garnered over 15,000 views, to live performances such as Kiana Ledé & BJ the Chicago Kid's "Outta Luck" Open Mic session. Genius also excels at capturing quick, engaging moments, like their YouTube Short featuring Yungblud dropping some wisdom, showcasing their ability to deliver insightful content in snackable formats. What makes them stand out is their unique blend of informative content and behind-the-scenes access to artists, appealing to both casual listeners and hardcore music fans.

Why They're Great & Where They Can Grow

Genius really shines when it comes to: (1) providing in-depth lyric explanations, (2) securing exclusive interviews with top artists, and (3) creating high-quality live performance videos. An exciting opportunity for them could be expanding their live performance series to include more emerging artists, giving them a platform and attracting a new segment of viewers. They could also explore creating more interactive content, such as quizzes or polls related to music trivia, to further boost engagement.

Bottom Line

For brands looking to tap into a passionate music audience, Genius is an ideal partner. For Genius themselves, focusing on diversifying their content formats and highlighting up-and-coming artists could be a great way to continue their impressive growth and maintain their status as a leading voice in music media.