Overview

"Not boring video" is a creator capturing real-life moments, mostly on YouTube and TikTok, with a focus on interesting and often unexpected events. They've built a massive following of nearly 4 million subscribers by sharing snippets of daily life, often centered around driving and unexpected events. While their global ranking places them in the top 90% of creators at #492,262, their content resonates with a wide audience, particularly viewers interested in slice-of-life content with a twist of unexpected drama.

Performance At A Glance

"Not boring video" has a large fanbase of almost 4 million followers. However, their growth is currently stagnant at 0%, meaning they aren't gaining new followers as quickly as they used to. Globally, they're in the top 90% of creators, and in Russia, they're in the top 87%. Their average engagement rate is 1.75%, which is pretty good! It means their fans are actively liking, commenting, and sharing their content. Their CreatorDB score is 64 out of 100. This score indicates there's room for optimization in their overall content strategy to further boost their visibility and engagement.

What They Create

"Not boring video" primarily creates short-form content, with a strong emphasis on YouTube Shorts and TikTok videos. They share quick, engaging clips of everyday situations, often involving cars, drivers, and unexpected encounters. Their content falls into categories like "People & Blogs," but also touches on "Mechanic" and "Police & Emergency," adding a unique flavor. For example, a recent Short, "Treacherous steps," racked up over 25,000 views by showing an everyday hazard. Another popular Short, "The little one scared the big one," gained over 16,000 views. The creator’s success lies in capturing relatable, yet surprising moments that keep viewers hooked.

Why They're Great & Where They Can Grow

"Not boring video" excels at capturing authentic, real-life moments that are highly relatable. Their short-form content is perfect for today's fast-paced attention spans. Their focus on driving-related incidents provides a unique niche. One exciting opportunity would be to experiment with longer-form YouTube videos to delve deeper into specific stories or events. Another idea could be to incorporate more interactive elements like polls or questions to boost engagement with their audience.

Bottom Line

For brands, "Not boring video" offers a large audience with a good engagement rate, making them a solid partner for short, impactful campaigns. For the creator, focusing on consistent posting schedules and experimenting with different content formats could help reignite growth and boost their CreatorDB score.