IMPAULSIVE

Overview

IMPAULSIVE, fronted by Logan Paul, is more than just a podcast; it's a cultural phenomenon. This multi-platform creator dominates the entertainment and sports scene, serving up a blend of celebrity interviews, raw talk show discussions, and a healthy dose of controversy. Primarily known for their YouTube channel, IMPAULSIVE boasts a massive following of over 9.5 million subscribers, placing them within the top percentage of creators globally (ranked #75,361). They’ve carved out a unique niche by bringing unfiltered conversations to the forefront, making them a magnetic force in the digital world.

Performance At A Glance

IMPAULSIVE's audience is huge and still growing! They're currently expanding at a rate of just under 0.5% per month, consistently adding new viewers. While their global and regional rankings are already impressive, there's always room to climb higher! Their fans are super engaged with their content, clocking in an average engagement rate of 4.84% – that's a solid sign that people are actually watching and reacting. CreatorDB gives them a score of 90/100, which means they're doing almost everything right!

What They Create

IMPAULSIVE keeps things fresh with a mix of long-form YouTube videos, snappy YouTube Shorts, and occasional Instagram and TikTok content. Their bread and butter is the podcast format, diving into trending topics, celebrity interviews, and sports debates. A recent video, "Ken Goldin’s $10,000,000+ Pokémon Deal w/ Logan Paul, Kim K & Drake Auction BEEF, Ohtani’s RARE Ball," showcases their ability to blend entertainment with current events. And their YouTube Shorts, like "Logan Paul is the FACE of WWE 😤🐐," grab attention with high-energy snippets. They stand out by being unapologetically themselves and tackling subjects that get people talking.

Why They're Great & Where They Can Grow

IMPAULSIVE excels at creating engaging conversations, leveraging Logan Paul's personal brand, and tapping into trending topics. One potential area for growth could be diversifying their content formats on platforms like Instagram and TikTok, perhaps with behind-the-scenes glimpses or more interactive content. They could also explore collaborations with creators outside of their immediate circle to reach new audiences.

Bottom Line

For brands, IMPAULSIVE offers access to a highly engaged and diverse audience. For the IMPAULSIVE team, doubling down on cross-platform promotion and experimenting with new content formats could unlock even greater growth. Keep doing what you're doing, but don't be afraid to experiment!