Maqaroon

Overview

Maqaroon is a creative powerhouse, best known for their delightful DIY crafts and how-to content that brings a touch of whimsy to everyday life. With a primary focus on their YouTube channel, Maqaroon captivates a global audience, currently reaching over 7 million followers. Ranked within the top 99% of creators globally at #189,380, their unique blend of artistry and accessible tutorials makes them a standout voice in the crafting community.

Performance At A Glance

While Maqaroon boasts a massive following, they're currently experiencing a slight dip in growth, showing a decrease of -0.12% over the past month. However, looking at a longer 90-day window, they've actually seen a positive growth of 1.35%, indicating a potential for renewed upward momentum. Globally, they rank in the top 99% of all creators, demonstrating their significant reach. Their fans are pretty engaged, with an average engagement rate of 2.42%. CreatorDB gives them a score of 62/100, suggesting solid performance with room to level up.

What They Create

Maqaroon's bread and butter is crafting content, primarily focused on DIY projects and how-to guides. They’re active across multiple platforms, including YouTube (both long-form videos and Shorts), Instagram Reels, and TikTok. Their YouTube content is a mix of detailed tutorials and fun, engaging shorts. A recent video, "I Made REAL Toothpaste Animal Videos," garnered over 61,000 views and a strong 5.09% engagement rate, showcasing their ability to create captivating and unique content. They also experiment with trending formats, like the "Spreading gems on a Google Pixel 10 Pro!" short, demonstrating their adaptability. What makes Maqaroon stand out is their creative approach to crafting, often incorporating elements of ASMR and satisfying visuals.

Why They're Great & Where They Can Grow

Maqaroon truly shines in their creativity, their ability to tap into trending topics, and their consistent production of high-quality visuals. A potential area for growth could be a deeper dive into audience engagement, perhaps through interactive Q&A sessions or community-driven crafting challenges. Another exciting opportunity could be exploring collaborations with other creators in related fields, expanding their reach to new audiences.

Bottom Line

Maqaroon is a fantastic partner for brands looking to connect with a creative and engaged audience. For Maqaroon themselves, focusing on boosting engagement and leveraging their existing strengths could lead to even greater growth and impact. Consider more interactive content and actively seeking out collaboration opportunities.