Overview

Mary J Black is making waves in the beauty and lifestyle space, particularly on YouTube, where she's built a strong community of over 1.4 million followers! Focusing on makeup transformations, hair tutorials, and vlogs, Mary brings a vibrant energy and relatable style to her content, especially catering to dark-skinned women. Her knack for recreating celebrity looks and sharing DIY tips has earned her a global ranking within the top 95% of creators, showcasing her growing influence.

Performance At A Glance

Mary's audience is substantial and steadily growing. While her overall growth rate is a healthy 0.27%, she's seen a 1.56% jump in the last 90 days, showing good momentum. Her global ranking places her in the top 95% of all creators, and she's ranked in the top 92% within Nigeria. What's really impressive is how engaged her fans are! With an average engagement rate of 3.61%, her audience is clearly loving what she's putting out there. Her CreatorDB score of 79/100 highlights her strong overall performance, indicating a solid foundation for continued success.

What They Create

Mary's content is a mix of beauty tutorials, vlogs, and DIY projects, with a clear focus on makeup transformations. You'll find her recreating iconic looks from celebrities like Selena Gomez, Rihanna, and Keke Palmer. A recent video titled "Makeup Transformation Keke Palmer 😳🔥 #makeuptutorial" garnered nearly 9,000 views, showing her audience's appetite for celebrity-inspired beauty looks. Her content stands out because of her emphasis on dark skin tones, filling a gap in the beauty community and making her tutorials highly relatable and sought-after. She primarily creates YouTube videos, with some shorter content on YouTube Shorts and TikTok.

Why They're Great & Where They Can Grow

Mary excels at creating engaging beauty transformations, consistently focusing on looks tailored for dark-skinned women, which fosters a loyal following. Her DIY projects and vlogs add a personal touch, making her content more relatable. One exciting opportunity would be to collaborate with other beauty influencers or brands to expand her reach. She could also explore longer-form content, such as complete skincare routines or in-depth product reviews, to further engage her audience.

Bottom Line

For brands looking to connect with a dedicated and engaged audience of beauty enthusiasts, especially dark-skinned women, Mary J Black is a fantastic partner. For Mary, focusing on collaborations and exploring new content formats could be the key to unlocking even greater growth and solidifying her position as a leading voice in the beauty community.