Marques Brownlee

Overview

Marques Brownlee, better known as MKBHD, is the go-to guy for all things tech. He's a verified YouTube powerhouse, captivating millions with his sleek, insightful, and often hilarious reviews of the latest gadgets. With a whopping 28+ million subscribers, MKBHD has carved out a massive following, becoming a trusted voice in the tech world. While ranking at #63,412 globally and #10,035 in the US might seem low at first glance, remember that this is out of all content creators, solidifying his position as a top tech influencer.

Performance At A Glance

MKBHD's audience is huge, and while he's not experiencing explosive growth right now, he's maintaining a steady climb. His channel has grown 0.34% in the last 30 days. Globally, he's in the top 100% of all creators, which is no small feat! His fans are super engaged with his content, sporting an average engagement rate of 3.72%. CreatorDB gives him a score of 78/100, indicating strong overall performance and influence, but also hints at areas where he can potentially optimize his strategy.

What They Create

MKBHD is all about that tech life! He primarily creates high-quality YouTube videos, from in-depth smartphone reviews to exploring cutting-edge gadgets. He also experiments with YouTube Shorts, Instagram posts, Reels, and TikTok videos, spreading his influence across multiple platforms. Recently, his "This TECH Knife is Insane!" Short went viral, racking up over 6.7 million views! His videos, like "The New Siri is... Google (Explained)" and "The Problem with this “Ultra Luxury” Smartphone," are known for their clear explanations, stunning visuals, and MKBHD's signature blend of expertise and approachability. He makes complex technology easy (and fun!) to understand.

Why They're Great & Where They Can Grow

MKBHD excels at creating high-quality, informative, and visually appealing content. His authority in the tech space is undeniable, and his consistent posting schedule keeps his audience engaged. He's also great at diversifying his content with Shorts and Reels. A cool opportunity for MKBHD could be hosting more live Q&A sessions with his audience to build even stronger connections, or even trying some longer-form content, like documentaries, that allow him to dive deeper into specific tech topics.

Bottom Line

For brands, partnering with MKBHD is a no-brainer. His reach and influence within the tech community are unmatched. For MKBHD himself, continuing to experiment with different content formats and focusing on community engagement could push his channel to even greater heights.